Tag: augmented reality technology

The marketing effort is a part of a partnership between the restaurant and Xbox One.

The massive international restaurant chain, Pizza Hut, has partnered with Xbox One to provide customers with exclusive content in the form of augmented reality ads that play on a smartphone or tablet that is aimed at one of the specially made interactive delivery boxes.

This campaign has been launched in the United Kingdom and is available on specially marked boxes.

These augmented reality ads are for the Forza Motorsport 5 game that was recently released. The AR content can be viewed using the free Blippar app and allows people who order the pizzas to be able to view this unique video and its associated features. This is not the first time that the pizza chain has taken part in this type of advertising.

The current augmented reality ads are being compared to some from the past, such as the one for Halo 4.

That partnership with Microsoft aligned with the release of that high profile game and generated a considerable amount of attention. In that promotion, there were 500,000 limited edition boxes that featured the specially printed cover with the image of the game that would come to life when viewed through a smartphone or tablet. Customers animated the image through the use of the Blippar app and were able to interact with it in order to be able to enter into a sweepstakes as well as to view trailers for the game.

Blippar has taken part in a broad range of different AR mobile marketing campaigns with large brands, such as Pepsi and even one of the main competitors of Pizza Hut, Dominos Pizza. This is the first time that they have worked on a campaign for augmented reality ads for Pizza Hut UK. The restaurant has also worked AR into other efforts to engage with customers, only in its Middle East operations, where it experienced very positive outcomes. This technology aligns well with advertising for a broad range of brands and their products and services, giving the surfaces of the delivery boxes an entirely new purpose.

This AR technology has been used by TexTales so that it can be woven right into the child’s bedding.

TexTales is a newly launched product out of Eindhoven in the Netherlands, which uses augmented reality for kids worked into sets of bed sheets for children, so that they can bring bedtime stories to life.

The images appear to come alive directly out of the printed patterns on their bedding.

When a tablet or a smartphone is directed at the bed sheets with this augmented reality for kids, the bedding displays three dimensional images of fairy tale characters. When the sheets are purchased, they come with a free accompanying app that gives parents the ability to either play pre-existing stories or to create their own special stories. These can then be played for their children during playtime or before bedtime.

The images that are created on the fabric are recognized by special software using augmented reality for kids.

When the app is open and the device is aimed at the images on the sheets, the custom made software detects these specific images and activates various elements, allowing parents and children to be able to interact with those images, that appear to move around on the screen.

The TexTales app is compatible with devices based on Android 2.3 and higher, as well as those based on iOS 5 and higher. To work with the AR technology, they have to be equipped with a rear-facing camera. This product was developed based on another project that had been previously pursued by Kristi Kuusk. It is considered to be a collaborative venture among studio Toer, Unit040, Johan van den Acker Textielfabriek, and the Eindhoven University of Technology. It is also part of a greater project which is known as CRISP Smart Textile Services.

In order to be able to raise the funds to create the sheets with augmented reality for kids, and to be able to develop the project so that it would be possible to create more characters and stories, TexTales launched a Kickstarter campaign. This allowed them to custom create the software necessary for these added elements.