Tag: Augmented reality marketing

Juniper Research predicts the growth of augmented reality applications

| November 9, 2012

 

Juniper Research report paints a promising 2013 for augmented reality applications

A new report from Juniper Researchaugmented reality technology paints a promising future for augmented reality applications. Augmented reality is growing in popularity as an interactive technology and has been taking the mobile world by storm. The technology has won favor amongst consumers and marketers because of its dynamic capabilities. It has also begun making its way into the mobile commerce industry, though its uses therein have been sparse and limited in scope thus far. Over the next year, augmented reality applications are expected to see massive growth.

Augmented reality applications to generate more than $300 million in global revenue

According to the report from Juniper Research, augmented reality applications will generate more than $300 million in global revenue by the end of 2013. Traditional pay-per-download applications will be a major contributor to this growth, but retailers are beginning to become more interested in augmented reality and offering services using the technology to consumers for free. The report notes that retailers have been spending more on in-app advertising in 2012, a trend that is expected to pick up momentum throughout 2013.

Retailers growing more serious about augmented reality

In-app advertisements have long been an effective marketing tactic to engage consumers that make use of mobile applications. By adding augmented reality into the mix, these advertisements are made much more engaging, allowing markers to provide consumers with more dynamic digital content. Retailers have taken note of the potential that the technology has in this regard and are beginning to experiment with offering augmented reality content to consumers The report suggests that many retailers consider augmented reality as the key to getting in touch with a new generation of consumer.

Low awareness may hurt engagement potential

Juniper Research does caution against the low awareness many consumers have regarding augmented reality. Though the technology is growing in popularity, much of the attention it receives comes primarily from tech-savvy consumers that are already comfortable with the kind of interactivity it offers. Those that are not familiar with augmented reality are not likely to be enthralled by the technology, so retailers and other companies interested in the use of the technology may have to consider ways to raise awareness.

Tesco launches new augmented reality campaign for Halloween

| October 30, 2012

 Tesco teams with Engine Creative for Halloween campaign

UK retail giant Tesco has joined with Engine Creative, a leading digital advertising agency, to launch an augmented reality campaign for Halloween. Engine Creative has created several augmented reality features that will be used in Tesco advertisements in various news publications and in other marketing materials. The augmented reality experiences are designed to appeal to those with smart phones and similar mobile devices, hoping to draw the attention of tech-savvy consumers that are interested in interactive marketing experiences.

Augmented reality may be able to reach out to tech-savvy consumers

Augmented reality is becoming a powerful component in effective mobile marketing strategies. The technology has proven that it is able to engage consumers that rely on the mobile devices on a daily basis. Many of these consumers have shown themselves to be interested in interactive marketing initiatives, especially those that provide them with digital content or the possibility to find deals on products they love. Tesco believes that augmented reality will help expand the reach of its overall Halloween marketing efforts.Tesco Halloween Augmented Reality

Digital content can be unlocked using smart phones or tablets

One of the digital experiences created by Engine Creative is called “Trick or Treat.” This augmented reality experience allows consumers to turn themselves into a zombie or other kind of spooky creature when they scan advertisements for costumes from Tesco. Engine Creative has also developed various animations and 3D advertisements that can be unlocked using a smart phone or other mobile device. The advertising agency has a great deal of experience with augmented reality technology and may work on future campaigns with Tesco if the Halloween campaign proves successful.

Augmented reality may hold the key to winning over mobile consumers

Tesco is the latest in a growing number of retail companies that are turning to augmented reality to engage consumers. More consumers are becoming mobile, thus leading Tesco and others to find ways to interact with these consumers in a way they will respond to. Augmented reality is highly interactive, rewarding consumers that take the time to initiate digital contact. As such, the technology may be the key to winning the favor of a new generation of consumers.