Tag: augmented reality glasses

Wearable technology store launched by Amazon UK

This type of product now has its own category, helping to confirm that it’s more than a passing fad.

Wearable technology just received another shot in the arm as it has now received its own store at Amazon.co.uk, which suggests that it is much more than just a short term fad, and is being considered to be a solid tech trend that will be around for a while.

The new category at the giant online marketplace includes everything from smartwatches to fitness trackers.

The wearable technology store is now open and features over one hundred different types of device. They include many different subcategories of wearables, such as health and fitness trackers, smart glasses, smartwatches, wearable cameras, and others. The very nature of this type of mobile device often causes them to fit into more than one of the various categories. There are a broad range of different brands being offered in the store, ranging from more mainstream electronics giants – such as Samsung and Sony – as well as brands specific to wearables, in addition to startups in that category, such as Garmin, Jawbone, GoPro, Withings, and Misfit.

Amazon UK has been watching the sale of wearable technology explode over the last year.

Wearable Technology - amazonThe director of consumer electronics at Amazon.co.uk, Andrew Milliken, explained that “With designs continually becoming simpler, smaller, and more stylish, devices have become increasingly useful and fit seamlessly into everyday life. As well as offering the biggest selection, the focus is also on providing customers with all the information they need to understand these new devices and make the best possible choice.”

The website is also offering a Learning Center for the store that will provide consumers with more product details and images, as well as detailed buying guides, reviews, and information regarding compatibility. This is an important addition to Amazon, considering that not every smartwatch or fitness band is compatible with every smartphone, laptop, or tablet. It is a good idea for customers to drop by that area of the site before actually making a purchase.

Many of the wearable technology devices sold over Amazon UK are compatible only with specific products by the same manufacturer or brand, so the additional resources will likely be quite handy for many shoppers.

Wearable Technology is a Stepping Stone

Wearable technology is the latest thing to set the tech field alight with innovation and ambition. Many people have heard about the new devices that technology companies are planning to release in the near future, but the excitement around these devices has yet to reach a boiling point. For most, these devices are nothing more than novelties, impressive in certain aspects but lacking in others. For some, wearable devices are little more than a stepping stone to something more: A greater integration with technology itself.

Wearable devices like augmented reality glasses are designed to change the way you see the world. Other devices have a more simpler goal, either to help you keep track of your health or allow you to stay in contact with various social media outlets. Most of the things that can be accomplished through wearable technology can already be done through a smartphone or tablet. What these wearable devices are do that smartphones and tablets don’t, however, is show that people are ready to become more integrated with technology.

Wearable devices are a stepping stone toward a higher level of technology. There are already a great deal of projects underway that have to do with integrated technology and how implanted devices can change human life, but none of these products are taking into account its commercial aspects. Integrated technology is on its way to becoming a reality and not just science fiction, and commercialization is one of the last challenges this technology will have to overcome.Werable Technology - biometrics smartwatch wearable

Wearable technology serves as a sort of unofficial proof of concept of the commercial potential of new devices. If no one wants to buy these devices, how likely are they to spend money on tech implants? The fact that wearable devices are little more than hands-free smartphones is not the issue. The real issue is whether or not people are actually willing to purchase and use these devices on a regular basis. If they do, then they may also be inclined to do the same for implanted devices that could become available during their lifetime.

The marketability of wearable devices is not necessarily indicative of the commercial potential of integrated technology, but it may serve as a sort of benchmark that can gauge consumer interest. Integrated tech is still in a state of infancy, but it will eventually become available to anyone willing and able to pay for it. Smartphones went through a very similar phase before they became massively popular, with their predecessor being old, cumbersome “brick” phones that were popular in the early 90s. These old devices highlighted the commercial potential of mobile technology and taking advantage of that potential has created a society that is heavily reliant on mobile devices today.