BWild |
December 11, 2013
New report highlights trends in the mobile sector
Leading market research firm comScore has released a new report concerning the mobile sector. The report highlights trends within the mobile market and how these trends are affecting large companies, like Apple and Samsung. It also touches upon mobile commerce and the success that retailers are seeing in this sector. The mobile sector has been showing a great deal of activity over the past several years, but this activity has recently begun reaching new heights due to the popularity of mobile shopping and payments.
Android continues to lead with consumers
According to the report, Android remained the most popular mobile platform among consumers, but Apple was the top maker of mobile devices in the U.S. Android accounts for approximately 52% of the U.S. market, with iOS devices accounting for 40%. Blackberry and other platforms represent a significantly smaller market share, which may continue to diminish over time as Android and iOS devices become more advances and less expensive.
Retailers find success in mobile commerce
The report shows that retailers have been seeing a great deal of success in their mobile commerce endeavors. Retailers that have their own dedicated shopping applications performed much better than those without such applications, according to the report. The reason behind this could be that these applications make it easier for consumers to shop from their mobile devices. The report shows that approximately one third of consumers in the U.S. are visiting retail sites from their mobile devices.
Apple and other dominate mobile sales
Amazon, eBay, and Apple currently reign supreme when it comes to mobile sales. Notably, Apple generates a significant level of revenue through its App Store, which has proven lucrative for developers as well as Apple. According to comScore, retailers will have to become more conscious of the mobile sector as mobile commerce grows in popularity. Those that cannot provide consumers with an engaging mobile experience may lose out on a significant opportunity.
Report highlights importance of mobile commerce and other activities on smartphones
Experian Marketing Services, a marking firm associated with Experian plc., has released a new report concerning consumer behavior and the use of smartphones. Mobile technology has come to play a vital role in the lives of the average consumer, with many people relying on smartphones to function in their daily lives. The advent of mobile commerce has made these devices even more important to people around the world, especially as they devices begin to store and make use of financial information.
Consumers spend average of 58 minutes on their mobile device daily
It is no surprise that many consumers have smartphones, but what may be surprising is how much time a typical person will spend on their mobile device every day. The report shows that the average smartphone user devotes 58 minutes of their time to their mobile device. Much of this time is spend on a variety of activities, including mobile commerce and social networking. The report suggests that the typical iPhone user spends an average of 1 hour and 15 minutes on their mobile device daily, whereas the typical Android user spends 49 minutes on their device per day.
Most of this time is spend talking on the phone and texting
Approximately 26% of the time smartphone users spend on their device involves talking to others on the phone, while 20% of this time is spent texting. Some 8% of this time is devoted to mobile games, which have proven quite popular with a wide range of consumers. Mobile commerce also takes up some of a smartphone user’s time, but not as much as texting. While consumers have been quick to embrace mobile commerce, many people have not found enjoyable experiences through their smartphones. Poor experiences have driven some consumers away from mobile commerce, but not all have abandoned the idea.
Mobile commerce appears active among iPhone consumers
The report suggests that iPhone users spend more time on mobile activities than Android users. This could translate into iPhone users being more active in the mobile commerce space, but many mobile commerce platforms are based on the use of NFC technology, which is not supported by Apple devices. There are alternatives to NFC, of course, that have made mobile commerce more accommodating to iPhone users, but these alternatives are not as popular as the conventional NFC-based platforms.
