Tag: android mobile commerce

More mobile commerce sales share goes to Android phones this holiday season

While the iPhone has always been the top smartphone for shoppers, its share is declining.

Traditionally – if one can use that word in the young world of mobile commerce – the largest number of sales have, by far, come from iPhones and iPads, whose owners have made far more and far larger purchases over their mobile devices than their Android gadget using counterparts.

However, this trend is shifting and over the last year, Android has gained a lot of ground in m-commerce sales.

In fact, recent data that was used in a report put out by BI Intelligence has shown that Android is rapidly closing the mobile commerce sales share gap in a number of different ways. The report examined a number of the trends that have occurred since the last holiday shopping season and has discovered that there have been notable changes in the average order value (AOV), the conversion rate, and the order share when it comes to mobile devices on these two most popular platforms.

These mobile commerce trends are important as they help to guide marketers and retailers in targeting their experiences.

Mobile Commerce - Android SalesThe report indicated that Android is closing the m-commerce sales gap quite quickly. Among the ways in which serious changes were made over the last year are the following:

• Average order value – The average AOV over Android phone was $120, which was much closer to the average iPhone order at $129. The gap between tablets didn’t appear to shrink in any meaningful way.
• Conversion rate – Monetate stats showed that there was a 0.7 percent conversion rate with Android visitors, which was lower than the iPhone rate of 0.9 percent, but that was much closer than last year.
• Order share – About one in five sales on the Custora m-commerce platform was from Android based devices, a notable increase, particularly as the share from iPhones dropped at the same time.

The mobile commerce report also indicated that as Android becomes a more important commercial platform, it is not only taking a larger share of the space previously occupied by iOS based devices, but it was also seen to have been taking up more of online shopping as a whole.

Mobile commerce sales on Christmas led by iOS

This American data was reported in the IBM Digital Analytics Benchmark.

IBM has released its Digital Analytics Benchmark which looked into the mobile commerce sales that occurred on Christmas Day and has revealed that once again the largest number of purchases were made by devices based on Apple’s iOS operating system.

Overall, there was an increase in online shopping in the United States of 16.5 percent over last year.

That said, what they underscored as being most notable was the number of mobile commerce sales and the increase that occurred between Christmas Day last in 2012 and in 2013. Smartphone and tablet based purchases made up 29 percent of all of the online purchases that took place on that day. This was a notable increase from the 21 percent that was seen the year before.

iOS stood out as completely dominant in mobile commerce sales on Christmas Day 2013.Christmas Mobile Ciommerce  Shopping Statistics

On that day, iOS came out far stronger than Android. Apple devices were the source of a tremendously higher percentage of the online purchases than those based on the Google operating system. In fact, the iOS share was five times greater than that of Android. Among all online sales, Apple’s devices were the source of 23 percent, and Android devices made up 5 percent of the purchases.

When focusing exclusively on mobile commerce sales, iOS devices represented a tremendous 83 percent, in comparison to a measly 16 percent from Android devices. This, despite the fact that the number of Android devices far outnumbers that of Apple devices. Android currently represents 51 percent of the U.S. smartphone market, leaving Apple way behind, but it still looks as though iOS is a market that can be monetized far more easily. Beyond the number of conversions, it is also the amount of traffic that was greater from Apple smartphones and tablets.

Furthermore, it was notable that tablets generated almost a fifth of the number of online sales on Christmas Day. This is much higher than the 9.3 percent from the same day the year before. This is surprising as there are far more smartphones than tablets.