Tag: android mobile commerce

The results of a recent study have indicated that Apple smartphone users shop over applications the most.

Arbitron has just released the results of its most recent marketing research study, and has revealed that when it comes to m-commerce apps, iPhone owners are using them much more often than Android smartphone owners.

The difference in the proportion of device owners who are using these apps is a considerable one.

The study showed that 67.5 percent of iPhone owners also use m-commerce apps, when compared to Android smartphone owners, among whom only 43. 9 percent use these applications. This could suggest that for companies with apps, iPhone customers may be their sweetest plum.

There was also a difference in the amount that the device users were spending over m-commerce apps.

Among iPhone users, the average number of m-commerce trips over apps every month was 35. Moreover, they spent an average of 105.5 minutes shopping using their smartphones every month. On the other hand, Android smartphone users went on an average of 29.5 virtual shopping trips every month, during which time they spent an average 87.6 minutes on the task.

The report on the results of the survey did not suggest any conclusions as to why this difference exists between the m-commerce app usage habits of iPhone owners and those of Android smartphone owners.

There has been third party speculation that while there are about the same total number of apps available in both formats, there may be more m-commerce apps that are available exclusively for Apple devices. Moreover, there has been a trend of releasing some apps over iOS first, with a wait time of several weeks or months before an Android option becomes available. Instagram has been used as a well known example of this trend, as there was an 18 month wait for Android users after iOS users were already enjoying the application.

That said, this data was not included in the Arbitron research, which examined only the m-commerce app usage habits. It did not go on to investigate what might be the causes behind those behaviors by each type of device user.

Estimates reveal that these two operating systems have a 91 percent control over the market.

Analysts from the International Data Corporation have revealed their latest technology news estimates following the sales of mobile devices in the fourth quarter of 2012, which have shown that Android and iOS made up 91.1 percent of all smartphone sales.

This shows that nine out of every ten devices is based on Google or Apple’s operating system.

Between those two companies, the technology news for Android is the most positive, as it is that operating system that holds the top spot. In fact, during the last quarter of last year, almost 69 percent of all smartphone sales were devices that ran on Google’s mobile operating system. There were approximately 500 million smartphones sold based on Android in 2012. At the same time, Apple sold approximately 136 million devices, giving it a 19 percent share of the smartphone market.

The technology news for Apple was greatest in Western markets.

The reason that its numbers increased as quickly as they did wasn’t because of any top technology news releases such as because of a brand new device. Though the excitement related to the iPhone 5 release did contribute, many of the device sales were of the iPhone 4 and 4S, which had lower prices when they were no longer the latest devices from the manufacturer.

In terms of the market share held by other companies, the sale of BlackBerry devices dipped by over 36 percent last year. It should be noted that the recovery of that company did not happen until after this study was complete, as the BlackBerry 10 was only released within the last few weeks. It is, therefore, difficult to gauge the current position of that operating system in the grand scheme.

Microsoft phones were estimated to be at the bottom of the top four operating systems. Their latest technology news statistics placed their market share at 2.5 percent during the last quarter of 2012. It remains difficult to determine where the market shares will be by the end of this year, as considerable partnerships and releases will certainly occur between now and that time.