Tag: American Express

Isis mobile wallet will now support American Express Serve

| December 4, 2013

This adds one more option to the limited number of cards that are currently available to use.

The joint venture Isis mobile wallet that was created through AT&T, T-Mobile, and Verizon has not been entirely popular among consumers, even after its nationwide launch in November, but the payments option is now working to overcome one of its primary barriers to adoption.

The system is now supporting American Express Serve to help to boost its cards.

One of the primary problems that consumers have had with the Isis mobile wallet is that it supported only two cards. Those are the Chase and American Express cards. This means that if a consumer wishes to try the service he or she must have one of those two cards. It won’t support regular debit cards, nor the two credit card giants, Visa and MasterCard, at the moment. This new addition could help to change that.

The latest change to the Isis mobile wallet could mean that more cards will be compatible, if indirectly.

Isis Mobile Wallet - American ExpressWith the support that the payments service will now have for American Express Serve, it will mean that there could be a roundabout way for consumers to be able to choose their favorite cards to pay for their purchases. The reason is that Serve acts as a kind of digital prepaid card that can be prepaid. This means that it can be loaded with funds from credit cards, debit cards, or a bank account. Once the funds have been added, it can be used in any location that already accepts American Express credit cards.

As Serve has already been doing a great deal better than the Isis mobile wallet, overall, particularly among business clients, it looks as though this could give the program a considerable shot in the arm in terms of its appeal to consumers and its compatibility with the types of cards that they already carry. It has also been considered to be quite helpful in terms of expense management, as it functions in the same way as cash instead of credit. It makes it easier for the user to be able to stick to a budget and pay attention to how much he or she is spending.

Technology news reveals a battle over Foursquare

| September 4, 2013

Both Microsoft and American Express are fighting to acquire equity in the company.

A number of technology news reports that were recently published have suggested that insiders who are close to this issue claim that American Express Co. and Microsoft are both showing interest in purchasing an equity stake in Foursquare Labs Inc.

If these reports are true, then it suggests that the two giants would rather invest in the company than work jointly on it.

Foursquare is a tremendously popular form of mobile check-in platform. At the same time that this technology news was being released, it was also in negotiations with venture capitalists in possession of convertible debt with regards to transforming their current “holdings into equity”. The discussions that are underway are also indicating that the prospective investors have become more bold about the potential of Foursquare, following the results that it has been achieving through its latest approach to advertising that gives brands the ability to target users at the time that they have checked into a specific location.

Technology News - battle over FoursquareThis technology news is clearly highly appealing to Microsoft and American Express, that each have their own plans for it.

From the side of Microsoft, the acquisition of Foursquare would provide the giant with the opportunity to develop a larger role in both mobile commerce as well as in the social media scene. On the other hand, it is believed that American Express is primarily interested in the check-in platform so that it will be able to boost its competitive edge with its credit card rivals through the use of enhanced marketing an improved loyalty programs that are furthered by the influence of social media.

Steven Rosenblatt, the chief revenue officer for Foursquare, released a technology news statement, recently, which said that “I think we’ve proven our business model.” He also went on to add that “Our business model is very clear and it’s working, doing what we thought it would do, if not more. It’s all well ahead of what we anticipated.” If the rumors are true about Microsoft and American Express, then clearly Rosenblatt is right.