Tag: amazon

eBay helps expand mobile commerce in India

| April 3, 2013

Mobile Commerce eBay IndiaeBay overcoming Amazon in the field of mobile commerce in BRIC countires

eBay has beaten Amazon in the race to expand e-commerce in BRIC (Brazil, Russia, India, and China) countries. Last week, eBay announced that it expects to see no less than 12% of its sales come from these countries by 2015. In order to achieve this goal, the retailer has been investing more heavily in e-commerce in these countries, with a strong focus on mobile commerce in particular. eBay anticipates that the global e-commerce market will be worth more than $300 billion by 2015, and the company is eager to beat out its only major competitor, Amazon, in order to establish dominance in the changing world of commerce.

eBay invests in Snapdeal

eBay has announced that it has completed Series C investment in Snapdeal, a leading online retailer based in India. Snapdeal boasts of more than 20 million users who regularly purchase products on a platform that is somewhat similar to eBay. Snapdeal has found some success in the field of mobile commerce, tapping into the growing population of India that has access to smartphones and tablets. The success the company has seen in the mobile commerce field has attracted the attention of eBay, which has invested $50 million into Snapdeal.

Snapdeal expects to see a strong sales year

By investing into Snapdeal, eBay is moving further into the Indian market. The company already has its own division devoted to the country, eBay India, but this only boasts of 5 million users, much less than those that make use of Snapdeal. Moreover, more consumers are beginning to favor mobile commerce over traditional forms of commerce. Snapdeal is more accommodating of purchases being made bring a mobile device than eBay India is, which leads more consumers to the former rather than the latter. With 20 million users and a strong focus on mobile commerce, Snapdeal is expected to generate more than $400 million in sales this year.

Amazon finds some progress in Brazil and elsewhere

Amazon has been working to establish a stronger presence in BRIC countries but has been met with several challenges along the way. While none of these challenges are expected to topple Amazon’s efforts, eBay was able to overcome the challenges it faced more quickly than its competitor. Nonetheless, Amazon is rapidly establishing a foothold in Brazil in much the same way that eBay is establishing its presence in India.

Mobile commerce may be at the heart of a new revolution

| April 1, 2013

ebay mobile commerceeBay has high hopes for mobile commerce

Online retail giant eBay believes that mobile is leading a revolution in the commerce sector. According to eBay, this revolution will change the way consumers purchase and search for products around the world. This week, the retailer has unveiled a new three-year growth strategy that has a heavy emphasis on mobile commerce. eBay expects mobile commerce to play a major role in its future business and is working to ensure that it is as accommodating to mobile consumers as it can possibly be.

eBay and PayPal experience heavy activity in the mobile space

eBay has already experiences strong performance in the mobile commerce sector through itself and its subsidiary PayPal. Where eBay is concerned, more consumers are opting to use their smartphones or tablets to shop for products. These consumers are also more apt to purchase products from their mobile device rather than from a PC. PayPal has been reporting a growing number of transactions being made from mobile devices, whether they involve purchasing products or transferring money from one account to another. This activity has built up eBay’s confidence in the mobile commerce sector.

Mobile commerce expected to reach $300 billion by 2015

By 2015, eBay expects global mobile commerce to reach the $300 billion mark. The company notes that this will translate into revenue growth of 50% or more by the end of 2015. Mobile commerce will be behind much of the growth that eBay is expecting to see over the next three years and the retailer estimates that it will be able to beat out its competitors in its given industry. Amazon, which is eBay’s only major competitor, has also been showing strong interest in mobile commerce. Whether eBay will be able to overcome Amazon may depend largely on the mobile commerce plans of the latter.

Consumer interest powering mobile commerce growth

eBay suggests that mobile commerce is becoming more important for consumers as they become more comfortable with the concept. As more consumers get their hands on smartphones and tablets, they are becoming increasingly exposed to the prospects of mobile commerce. As such, they are becoming more likely to purchase products and shop with their mobile devices than they have ever been in the past few years.