Tag: amazon

Forbes Insights teams with Appinions to examine the mobile commerce space

Forbes Insights has partnered with Appinions in order to release a new study concerning the mobile payments phenomenon. The study aims to shed light on which companies and people have the most influence on the mobile commerce sector. The study makes use of the Appinions platform, which is designed to track trends and pertinent information in the digital world. Mobile commerce has become very popular, but the field is quite competitive, making it somewhat difficult to identify those that have established a strong presence within the market.

Appionons platform allows Forbes Insights to examine digital conversations concerning mobile commerce

Using the Appinions platform, Forbes Insights was able to examine more than 2 billion documents pertaining to mobile payments in some way. This information covered blogs, news postings, forums, and social media updates between December 6, 2013 and March 7, 2014. In examining this data, Forbes Insight has been able to provide Influence Scores for organizations that were active in the mobile commerce space.

Apple is considered one of the most influential groups in mobile commerce

According to Forbes Insights, there has been a significant increase in the conversations relating to mobile payments thus far in 2014. Many of the conversations that have to do with mobile commerce are being centered on Apple’s interest in the sector. Apple CEO Tim Cook recently announced the company’s interest in mobile commerce, which sparked a great deal of speculation concerning Apple’s approach to the sector. Apple has no interest in using NFC technology to facilitate mobile purchases, but it has been reportedly working on a platform that will make payments possible through its various mobile devices.

Several companies have attracted a great deal of attention from mobile consumers

Notably, Apple, Google, PayPal, Amazon, and Satrbucks are companies that have significant influence in the mobile commerce sector. These companies are generating a great deal of hype behind the idea of shopping for and purchasing products online using a mobile device. Conversations concerning these companies and the role they play in the mobile field have been growing at a rapid pace.

The massive online marketplace has brought in AR tech for even faster buying abilities.

The iOS version of the Amazon app is now giving customers the opportunity to take advantage of Flow and augmented reality to help shoppers to be able to shop even faster and easier by scanning items in real life so that they will be able to instantly buy them from their own mobile commerce shelves.

This is making mcommerce headlines around the world as it changes the entire nature of shopping.

The idea is that a consumer at home would be able to spot an item that needs to be replaced or replenished and could simply pick up their mobile devices to scan it so that it could be automatically ordered. Undoubtedly, Amazon must also be hoping that consumers will also use this opportunity to order products from them while they are standing in another company’s brick and mortar retail stores.

The company expressed that using this augmented reality experience could make shopping as short as two seconds.

In fact, through the use of this technology, the shopping experience could be even shorter than that, once the consumer is truly familiar with this new version of mobile commerce. The Flow app was first launched in 2011 as a form of augmented reality software, and now its integration with the iOS version of the Amazon mobile app makes it possible for an item to be identified by aiming the smartphone camera at it so that Amazon can then find its replacement in its massive product inventory.

This image recognition function has been upgraded from previous techniques that involved barcode scanning, or searching by entering a product name and conducting a query using a manual search function on the website. If the image recognizer is not capable of identifying the item, the users are still able to fall back on the old fashioned searches or barcode scans. Reportedly, some of the most Flow compatible products are DVDs, CDs, video games, and books.

Once products have been scanned through this augmented reality mobile commerce experience, they are saved into a search history, which will make them even easier to reorder.