Tag: amazon

Amazon introduces new service that may be attractive to mobile consumers

Amazon may soon become serious competition for PayPal as the company begins to manage subscription payments for startups and small companies. Amazon is growing bolder in its e-commerce efforts and the company is hoping to capture the support of the mobile audience with its new ventures. The company has launched a new service that will allow its 240 million active users to use their financial information stored on Amazon.com to pay their bills online and manage their subscriptions.

PayPal may soon see some serious competition come from Amazon

For years, PayPal has been the leader in this sector, allowing consumers to pay for subscriptions and other services in a convenient fashion, using whatever financial information they have opted to store on PayPal. Amazon has slowly been entering into this field, hoping to meet the growing demand coming from consumers regarding more diversity in the payment services that they use on a regular basis. Amazon’s growing focus on mobile commerce is likely to help its new service win support with mobile consumers.

New service could be a hit with the mobile crowd

Amazon has been testing its new service over the past several months, working with startups and merchants that are interested in connecting with mobile and digital consumers. Those that opted to manage their subscriptions and services through Amazon were likely to spend more money on the products that they favored. In some cases, those using the service spent 30% more on the brands that used the service offered by Amazon.

Competition in the mobile space is growing more aggressive

Engaging mobile consumers has become a major priority for many business sectors. Retailers are working to become more mobile-centric and other businesses are trying to incorporate services that are valuable to the mobile crowd. This has been challenging, however, due to the extremely high amount of competition that exists in the mobile commerce space. Companies like Amazon and PayPal were able to establish a strong foothold in the mobile space early on, but their ability to compete with one another is subject to the whims of consumers.

Last week, the massive online marketplace released a television set box that allows consumers to stream video.

Although the obvious purpose of the set box gadget that Amazon has recently released would be to give users the opportunity to stream video on their high-def televisions, there are many that are suggesting that this is only a first step before integrating a tablet commerce experience into the mix.

The Amazon Fire TV provided an affordable device that comes with a number of advanced features.

This gadget currently retails for $99 and while it is similar to Chromecast and Roku in that it allows high-def TVs to stream video from the internet, it also leaps ahead of them with its advanced features which include an optional game controller for an additional $39.99 and a voice enabled remote control. This places the device on a level that would make it more competitive with the likes of products such as Apple TV. At the same time, though, many are speculating that this is a first step toward tablet commerce shopping in a multi screen experience.

Integrating with television could be a direct path toward boosting tablet commerce shopping at home.

As was the case in the release of the Kindle Fire, Amazon’s highly popular and yet still quite affordable tablet, the new Fire TV is not a product that is meant to ensure that the online marketplace is a top player in the hardware sector. Instead, it is a matter of delivering digital content to consumers; a direct path to providing yet another opportunity to shop online.

Amazon has made an effective strategy out of providing consumers with exactly the devices and opportunities that they need in order to be able to shop for products, no matter where they are, when it is, or what they want. Now, it looks as though they are bringing mobile commerce directly to the television set.

This will not only help to skip the very small screen step of shopping on smartphones, but it will also enhance the inclination to pick up the more user-friendly larger mobile device to give tablet commerce a notable boost.