Category: Tablet Commerce

These mobile devices have become a hot item for students who are headed back to the classrooms.

While there are still many students – particularly those in higher grades and in college – who find that a laptop is still the ideal tool for writing papers, conducting research, and taking notes, tablet commerce is still playing a growing role.

These mobile devices are starting to replace textbooks and are providing much more portable computing.

Not only is choosing tablet commerce a less expensive route than buying a laptop or notebook computer, but it is also a lot smaller and lighter, making it easier to bring the device to and from school. This year’s top devices are flying off the shelves, showing that these mobile gadgets are more important than ever before. The most popular models are ranging from a smaller 6 inch screen to the much larger 10 inches.

When it comes to tablet commerce, this year’s students seem to know what they’re looking for.

The following are being advertised as the most popular tablets for back to school shoppers, this year, so far. That said, it’s important to note that the figures are still very early, and back to school sales could play an important role in the choices that students (and their parents) make as the new school year approaches.

• Apple iPad Air 2 – definitely at the higher end of the price spectrum, this device has a 9.7 inch screen, high-def touchscreen, reliable hardware and solid software. A full charge gives about 10 hours of battery life, which is also important for a good day in class. They start at $499 and go from there.
• iPad Mini 3 – somewhat smaller than the larger Apple tablet, this is also lighter and less expensive. It boasts a 7.9 inch high-def touchscreen display and the same types of great software. It starts at $399.
• Google Nexus 9 – This is a thin, attractive tablet with a large enough screen at 8.9 inches of high-definition touchscreen. It’s very light and starts at $399.
• Samsung Galaxy Tab A 8.0 – This is a moderate sized tablet computer with an 8-inch touchscreen and a great price. It runs on android and is very lightweight. It currently retails for $229.99.
• Amazon Kindle Fire HDX – This tablet has already received some rave reviews and is the ultimate in terms of saving money. It has a smaller but functional 7 inch touchscreen and a price tag that is currently only $179, making it highly appealing to many parents and students who are looking for a great deal on their tablet commerce back to school shopping.

This online marketplace appears to be the top starting point for people looking for products.

When it comes to the search for information, Google still reigns supreme, but when consumers have a product in mind, the mobile shopping trends now show that Amazon is the place where they are most likely to start.

A recent study has shown that 45 percent of mobile shoppers look to Amazon first when seeking a product.

While 63 percent of mobile consumers will still use Google when they are trying to find information about a topic or a product, when the time comes that they actually want to make a purchase, their attention is turned to Amazon for that first query, 45 percent of the time. The mobile shopping trends study was conducted in the form of an analysis of tracking data with regards to the decision process of a panel made up of 2,000 mobile shoppers, online. The study was conducted by both Pymnts and Amazon, which are both companies involved in mobile payments.

They discovered some very insightful mobile shopping trends, regarding searching behaviors.

What they discovered was that when consumers want to buy something online 64 percent will begin by conducting a search at an online marketplace, while another 48 percent will begin their effort at a specific favorite merchant. Only 40 percent started a shopping experience by using a search engine.

In terms of mobile commerce, this searching trend does make a great deal of sense, as these devices are not used in the same way as laptops and desktops. Someone who is trying to find a product while using a smartphone is much more likely to be conducting a search for something specific, and may be looking for the item based on their current location, as opposed to absolutely everything that is available online.

While many laptop and desktop users conduct searches with the intention to buy online, mobile shopping trends show that many of their product queries are for products that they want to better understand but then purchase in a brick and mortar shop. They will often try to ensure that the retailer does sell the product, that it is in stock, and that they have the best price that can be found locally.