Category: QR Codes

Powa Technologies unveils its new mobile platform

Powa Technologies, an e-commerce startup based in the United Kingdom, has unveiled its flagship products, called PowaTag. The startup has raised more than $100 million in funding from various sources over the past several months. Much of this funding has gone into the development of PowaTag and the company’s various other initiatives. PowaTag may grow to become a very prominent mobile commerce platform through its use of QR codes and voice recognition technology.

New platform designed to be an expansive solution for both retailers and consumers

PowaTag is designed to be a sort of all-in-one platform, allowing consumers with more flexibility when it comes to mobile payments. The platform is also designed to be an appealing solution for brands and retailers that have become very interested in engaging with a mobile audience. This is becoming increasingly important for retailers as consumers become more reliant on their mobile devices. If a retailer or brand is unable to engage these consumers effectively, they could fall victim to obscurity.

QR codes are becoming popular mobile payments tools

Powa Technologies has also created PowaTags, which are essentially branded QR codes. The company claims that some 240 brands have signed up to make use of PowaTags and these codes may soon be appearing in magazines and newspapers in the coming months. QR codes have already established a strong position in advertising, but they are also beginning to become very popular in the mobile commerce space. These codes can be used to make mobile shopping more convenient and help consumers authenticate mobile payments.

Powa Technologies may be able to compete with the crowd of other startups that are working in the mobile commerce sector

While Powa Technologies has managed to win a great deal of support from various sources, there is still a significant amount of competition that the startup must overcome. Powa Technologies may not yet be ready to compete with the large companies that have entered into the mobile commerce field, such as Google, but it could edge out the numerous other startups that are seeking to provide mobile-centric services to consumers and businesses alike.

The contactless tech is now working to catch up within the mobile ticketing space.

ABI Research has released a prediction that NFC technology is making some progress in terms of gaining ground toward QR codes and that this will progress over the next half decade.

It also predicted that in that time there will be 34 billion tickets that will be delivered by way of mobile devices.

The massive number of tickets delivered over smartphones, tablets (and likely wearables, considering the direction that the trend is taking) will define a number of tech trends, particularly when it comes to the time of authentication. This area is currently dominated by QR codes, NFC technology, SMS Bluetooth Smart, mobile wallets, and dedicated apps.

Currently, there is a considerable lead in QR codes over NFC technology for this purpose.

The prediction ran from 2014 through 2019 and it predicted that QR codes will hold their top position at 48 percent of all the tickets that will be delivered over mobile devices. That said NFC technology will make it to 30 percent, and other methods such as SMS will make up the remaining 22 percent. This will mean that near field communication will experience the fastest level of growth throughout that period of time, with a CAGR of more than 100 percent.

QR codes have their massive head start behind their vast majority and the fact that they will be able to hold their position in the lead with mobile ticketing. These quick response codes have already solidly established themselves in a number of large companies, such as Masabi, for ticketing deliveries, allowing it to become well established in ticketing apps such as train and stadium tickets, events tickets, and airline boarding passes. Having gained that position, it is more challenging for other forms of tech to carve out their own place.

The mobile ticketing market is being seen as a solid example of an area in which these new forms of tech are now becoming a regular part of everyday life. NFC technology has seen its struggles but it looks like there are some areas in which it is continuing to experience a notable enough amount of growth.