The rise of mobile shopping is changing the way consumers behave in the digital space

Consumer behavior is beginning to have a significant impact on digital commerce. Many consumers are becoming more mobile-centric, relying on their smartphones and tablets to research and purchase products that they are interested in. A recent report from Forrester Research shows that merchants may have to begin focusing more heavily on the mobile space as a result, as mobile commerce is becoming a very powerful force in the retail space, especially as more consumers become comfortable with the concept.

More consumers are beginning to use their devices in physical stores

According to the report from Forrester Research, 82% of consumers in the United States make purchasing decisions while in a physical store, with 56% of these consumers using their smartphones to check prices online. The report also shows that the capabilities of mobile devices are also changing consumer behavior. When in stores, more consumers are beginning to scan barcodes with their mobile devices in order to read reviews and compare prices. Consumers are also scanning codes to take advantage of special deals being offered by merchants.

Loyalty programs may help secure the growth of mobile shopping

Mobile commerce has become a very significant concept for the retail industry. One-third of all e-commerce transactions made throughout the world are now done via a mobile device. A recent report from Goldman Sachs predicts that mobile commerce will account for nearly half of all e-commerce transactions made worldwide by 2018. As this sector continues to grow, loyalty programs may become much more important to retailers than they already are. Approximately 46% of consumers are more willing to provide personal information if they can make use of a loyalty program of some sort.

Consumers are less likely to share personal information outside loyalty programs

While loyalty programs may provide merchants with more information about their customers, these people have limits when it comes to the information they want to provide. Outside of loyalty programs, consumers are less likely to share personal information. This is something that retailers will have to keep in mind once they begin focusing more heavily on the mobile commerce space in the future.

The company has confirmed that the Android version of the application will save a user’s bandwidth.

Users of the Netflix app on Android devices who live in developing nations or who are starting to run short on what’s left of their data plan for the month will be pleased with a new feature that is headed their way and that is meant to make sure the streaming service doesn’t present as much of a drain on their data.

Due to the bandwidth required to stream the Netflix content, many people see it as a WiFi only experience.

In response to this and to make sure customers will be able to use the Netflix app regardless of where they are and how much data is left on their plans, data saver mode is being packed into the application. This will help to place a check on the amount of data that is consumed and can allow the user to choose the quality of the video they’d like to see. When this feature becomes available, it will be possible to reduce the amount of data used by dropping the quality down to a level that is quite blurry but still viewable.

The Netflix app will also reduce the amount of data it uses while it runs in the background.

Netflix announced the addition of the data saver mode, which has already been introduced to some of the Android apps, on its official blog. It confirmed that it is working on testing that feature as well as several others and that they will be rolling out in a more widespread way very soon.

This is one of several efforts the company is making in order to cater to a growing number of consumers who are watching video over mobile networks. The company is exploring various ways to make sure consumers can keep control over the experience they receive through Netflix, regardless of the device they’re using.

The goal is to make it possible for users of the Netflix app to maintain more control over their data usage while they do stream over mobile networks, so that they can stream a larger amount of video even when they have a smaller data plan, or they can choose to boost their video quality if they are subscribing to a more substantial data plan. The company has set a goal of May 2016 for the release of these new features.