About Mobile Anti-Malware

The internet has become significantly important in everyday life. Devices are at a greater risk of infection with different kinds of malware because of the increased use of the internet. Malware can come from different sources such as social media websites, e-mail spam, and websites that have unauthorized codes. Malware infections result in low performance and damage of the device.

Global mobile anti-malware market to grow at a CAGR of 17.36% during the period 2016-2020.

Malware is a software that loads on mobile devices through the internet or while downloading unauthorized applications. It spreads from one device to another in different ways such as through networks, the internet, and e-mails. Mobile anti-malware protects mobile devices from malware, data theft, unauthorized access, viruses, spyware, hacker attacks, and online identity theft. It blocks unwanted calls and messages and detects, prevents, and eliminates viruses and malware. Mobile anti-malware scans the memory, OS, and files of mobile devices using heuristic detection, signature-based detection, rootkit detection, and real-time scanning methods to prevent mobile malware infections.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile anti-malware market for the period 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of anti-malware software for the following mobile devices:
• Smartphones: Includes Android, iOS, Windows, Symbian, and Blackberry
• Laptops: Includes Windows, Mac, and Android
• Tablets: Includes Windows, Mac, and Android

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The market is divided into the following segments based on geography:
• APAC
• Europe
• MEA
• North America
• South America

Global Mobile Anti-Malware Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• AVAST Software s.r.o.
• AVG Technologies N.V.
• BitDefender, LLC
• McAfee, Inc.
• Symantec Corp.

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Other prominent vendors
• Ahn Labs
• Avira
• Doctor Web
• Emsisoft
• ESET
• Fortinet
• F-Secure
• Kaspersky Lab
• Malwarebytes
• Microsoft
• Sophos

Market driver
• Increased use of internet on mobile devices
• For a full, detailed list, view our report

Market challenge
• Threat from inexpensive security solutions
• For a full, detailed list, view our report

Market trend
• Popularity of cloud-based anti-malware
• For a full, detailed list, view our report

Apple could sell fewer iPhones this year compared to 2014.

KGI Securities analyst Ming-Chi Kuo has forecasted that global iPhone shipments may be lower in 2016 than they were in 2014. If he is right about his predictions, Apple could be among the top five smartphone brands to perform the worst this year.

Three million fewer iPhones could be sold this year than two years ago.

Ming-Chi Kuo, a respected analyst from the Asia-Pacific based financial services group KGI Securities, gathers intelligence from his contacts in Apple’s Asia supply chain. According to a new research note he recently issued, in a worst case scenario, iPhone shipments in 2016 are anticipated to reach a mere 190 million units. This would be an 18 percent decrease in shipment growth and three million fewer iPhones compared to what the company sold in 2014.

Kuo said in his note that even in the best case scenario Apple is anticipated to sell only 205 million units, which would still be an 11.6 percent decrease in growth and five million short of the lower end of analysts’ estimate range, reported MacRumors.

Whether or not the best or the worst case scenario is the end result, it is Kuo’s prediction that Apple will underperform the industry and become the only global top-five smartphone brand to see a decline in shipment this year.

Limited iPhone 7 selling points are one of the key factors behind global iPhone shipments decline.

In his note Kuo stated that “Given the fact that shipments fell YoY for the first time in 1Q16, we don’t think large-screen replacement demand will contribute much to growth.” He added, “We don’t see many attractive selling points for iPhone 7 in 2H16 and are conservative on 2H16F shipments.”

He predicts that out of the leading five smartphone brands (Samsung, Apple, Huawei, Oppo, and Vivo), only Apple will see shipments fall YoY (year-on-year). This suggests to KGI Securities that the drop in iPhone sales cannot be blamed only on industry structure.

Kuo believes that key factors responsible for the expected decline are the slowing market demand for handset replacements with large screens and limited iPhone 7 selling points.

According to Kuo, for Apple to sustain its global iPhone shipments growth it needs to develop more innovative features that will revitalize the user experience, such as in the form of hardware, software and form factor design specs.

Apple’s earnings announcement for the first calendar quarter of 2016 will occur on April 26.