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Mobile commerce report highlights trends among retailers

 

mobile commerce retail reportMobile commerce becoming more important for the retail industry

The mobile space is becoming increasingly important for the retail industry. A growing number of consumers are beginning to rely more heavily on their mobile devices in order to shop and make purchases. It can be very difficult for retailers to reach out to these consumers through traditional websites and platforms, however, hence the need for sites that are optimized for viewing on mobile devices. A new report from digital marketing firm Acquity Group shows that retailers are beginning to take mobile consumers and mobile commerce more seriously.

Report shows that mobile sites are common with retailers

According to the report, approximately 82% of the top retailers in the world have websites that are optimized for mobile viewing. These sites are ideal for mobile consumers who use a smart phone or tablet in their daily lives. The report also shows that 72% of these retailers also have mobile applications associated with their business. Many of these applications are simply used to make shopping more convenient for consumers and provide them with a way to find more information on particular products they may be interested in. Some of these applications geared toward mobile commerce, facilitating payments for goods via a mobile device.

E-commerce platforms may not be mobile-friendly

Most brands received praise in the report for their various e-commerce initiatives. E-commerce sites appear to be a major success across the board for most of the world’s largest retailers. These sites allow retailers to sell products online, as well as accept payments from consumers all over the world. While the report shows that many of the e-commerce platforms that retailers use are reaching consumers in an effective way, these platforms are much less accommodating to mobile consumers. Many e-commerce platforms are not optimized for mobile service, thus it can be difficult for mobile consumers to make in-store purchases or simply buy products using their mobile device.

Mobile commerce becoming more synonymous with e-commerce

Mobile commerce and e-commerce are quickly becoming a singular channel. In the past, the two had been markedly separate, especially due to the fact that mobile commerce is a relatively new concept. As more consumers become integrated with their mobile devices, retailers are beginning to face a need to become more accommodating of the needs and interests of these consumers.

Nokia fights to find traction with new products

 

Mobile Commerce Nokia ChinaNokia finds some stability in China

Finnish mobile device maker Nokia has been having trouble in numerous markets recently. The company may be a well known name in the field of mobile technology with its wide range of products and impressive smart phone portfolio, but it has experienced a difficult year in regards to its latest projects. Many of the company’s latest smart phones have been the subject of aggressive hype, but consumers have responded poorly to these products when they reached the market. China is one of the countries where Nokia has been seeing some success, but the Chinese market may not be enough to revitalize the company.

Growth in China may be due to mobile commerce

The Chinese market accounts for one-third of the world’s smart phone shipments. Mobile technology is in very high demand with consumers, especially those that are becoming more interested in mobile commerce. Nokia is one of the few smart phone makers that develops devices that are equipped with NFC technology. Much of mobile commerce revolves around the use of NFC technology, which is capable of transforming a smart phone into a mobile payment platform.

Consumers  not yet won over by high-end Lumia phones

While the demand for mobile commerce has been growing among Chinese consumers, Nokia has had trouble establishing a strong foothold within the country. In the third quarter of 2012, Nokia likely sold fewer than 500,000 devices from its Lumia line in China. Less than 100,000 of these are estimated to be high-end Lumia devices, such as those equipped with NFC technology, like the 820.

China Mobile deal could help boost Nokia performance

Nokia is expected to see some major gains in China due to a new deal with China Mobile, the country’s largest mobile network operator. Per the deal with China Mobile, Nokia will begin selling a localized version of its high-powered Lumia 920 smart phone, which is equipped with NFC technology. This deal with China Mobile could increase the sale of high-end mobile device in the country by as much as 50%.