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Wearable technology devices to lead 2017’s fitness trends

Health and activity trackers have easily led the fitness tech category and this is expected to continue next year.

The American College of Sports Medicine (ACSM) has released its fitness trend forecast for 2017 and has placed wearable technology devices at the top. Consumers are owning and using these devices to a rapidly growing degree, says the “Worldwide Survey of Fitness Trends for 2017.”

The report was published in the Health & Fitness Journal from the American College of Sports Medicine.

These wearable technology devices are making it possible for people to track their steps, activity intensity, calories burned and other fitness metrics. FACSM survey lead author and College of Education & Human Development dean at Georgia State University in Atlanta, Walter R. Thompson, PhD, explained “The health data collected by wearable technology can be used to inform the user about their current fitness level and help them make healthier lifestyle choices.”

The survey has placed wearable technology devices at the top of its eleventh annual survey results.

Wearable Technology Devices - SmartwatchThe survey involves the participation of over 1,800 health and fitness professionals from around the world. Many of those pros are ACSM certified. It is used to provide insight within a spectrum of fitness fields. The participants in the survey were allowed to choose from 42 possible fitness trends. Among the results, the top 20 were ranked and shared within the ACSM outcomes publication.

Among the leading trends from that top 20 list are the following:

1. Wearable tech – this trend included smartwatches, fitness and health trackers, GPS tracking devices and heart rate monitors.
2. Body Weight Training – this is a technique that is considered highly effective and affordable as it requires very little equipment.
3. High-Intensity Interval Training (HIIT) – this involves peppering a workout with intense, brief explosions of physical activity followed by a moment of recovery before returning to the intensity again.
4. Fitness Professionals with Education and Experience – a greater focus is being placed on certification, education and experience in fitness among experts than simply seeking big promises or having some kind of celebrity.
5. Strength training – cardio may be the top calorie burner, but strength training is gaining emphasis for its metabolism boosting and spectrum of additional health and fitness benefits.

Still, among all these broad and widespread trends, wearable technology devices clearly lead the way among consumers and pros alike.

Holiday season m-commerce rose by 26 percent this year

New Salmon data suggests that more online shoppers are looking to smartphones and tablets.

Salmon has released the results of its new research, showing that holiday season m-commerce rose by 26 percent this year. The Christmas shopping period has had U.K. shoppers turning to their smartphones and tablets to check prices, products and even to buy.

The increases began on Black Friday when mobile orders spiked with the launch of the shopping season.

According to Salmon research data, 53 percent of survey respondents said holiday season m-commerce made their shopping “easier and more convenient.” Another 57 percent of consumers in the U.K. said they would be prepared to embrace automated purchasing called Programmatic Commerce within 2 years.

Holiday Season M-commerceOn average, consumers in the United Kingdom were shopping online nine times per week, but this increased throughout the holiday shopping season. Mobile traffic increases suggests that consumers used m-commerce to fit their gift shopping into their very busy schedules.

As holiday season m-commerce approached Christmas, it continued to grow in its use.

Salmon recorded a growing shift toward mobile traffic and orders the nearer Christmas approached. Ever since Black Friday, mobile devices were leading in online retail traffic. Of all online traffic, 53 percent came from smartphones alone. In total, smartphones and tablets represented 68 percent of the traffic recorded at retail sites.

On the whole, this represents a 26 percent increase in the amount of retail mobile traffic when compared to 2015. This closely reflects the increase in mobile commerce use that was established on Black Friday, when 68 percent of the online retail traffic and 51.2 percent of the online orders came from smartphones and tablets. This represented the first year that mobile devices brought in more sales than desktops and laptops.

Comparatively, the holiday season m-commerce growth rate had been 14 percent more online orders than the figures from 2014. More than 8 million people throughout the United Kingdom have been using digital technology to shop on a daily basis. That represents 16 percent of the country’s population. Forty nine percent of the Salmon survey respondents said that technology (including smartphones, tablets, laptops, desktops and others) has “made the shopping process faster.”