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eMarketer predicts growth of mobile ad market

| December 21, 2012

Mobile Ad GrowthMobile ads to become more plentiful, according to eMarketer projections

Mobile advertisements are already in high supply, but they may soon become even more plentiful according to projections from eMarketer, a market research and digital media firm. The firm notes that more companies are putting focus on reaching mobile consumers. The best way to do this, of course, is through mobile advertisements that can be found in applications and websites that are optimized to be viewed on a mobile device. eMarketer expects the mobile ad market to become much more valuable in the coming year due to the increased interest companies have in reaching mobile consumers.

Mobile ad market to triple by end of 2012

According to eMarketer, the mobile ad market will triple in value by the end of 2012, reaching the $4 billion mark. Facebook, Google, and Twitter are cited as being powerful forces behind the growth of mobile ads. These companies offer ad space to others and each boasts of a massive reach in terms of consumers. Google alone is expected to bring in more than $2.2 billion in mobile ad sales this year. eMarketer predicts that Facebook will see $339 million in revenue from its recently launched mobile advertising venture.

Market to reach $21 billion by 2016

eMarketer predicts that mobile ad sales will exceed $7 billion in 2013, with sales reaching nearly $21 billion by 2016. Businesses are intent on reaching consumers through their mobile devices because more consumers have access to smart phones and tablets. These consumers tend to use their mobile devices in their daily lives, thus creating an opportunity for businesses to be in constant contact. Mobile device penetration has yet to show signs of slowing down, so the mobile ad market is poised for aggressive growth in the future.

Retailers are strong advocates for mobile advertisements

Though the mobile ad market may have a bright future, it currently only represents some 2% of the advertising market overall. By 2016, eMarketer predicts that mobile ads will take up 11% of the market. Retailers are among the most prolific companies that make use of mobile ads and these companies have seen strong gains from their engagement with mobile consumers in recent years.

Gaiam launches new e-commerce and mobile commerce sites

| December 21, 2012

New Mobile Commerce Site LaunchedGaiam uses Demandware Commerce platform to launch new websites

Gaiam Inc., a leading producer and marketer of lifestyle media and fitness accessories, has announced that it has launched new e-commerce and mobile commerce websites through the Demandware Commerce platform. The platform is designed to provide businesses with the tools they need to develop unique and engaging mobile commerce ventures. The platform has a wife variety of features that help companies bolster their online presence and marketing reach, allowing them to take advantage of several digital channels in an efficient manner.

Company positioning itself to provide better services to mobile consumers

Gaiam has chosen the Demandware Commerce platform in order to have better control of its merchandising and marketing initiatives. The company believes that the platform will help it adapt to the changing needs of consumers, especially those that rely on mobile devices. Demand for mobile commerce services is on the rise among consumers. This demand is picking up momentum as more consumers get their hands on smart phones and tablets. Gaiam is keen to position itself to engage these consumers and provide them with the services they want to see.

Demand for mobile commerce on the rise

Gaiam boasts of a wide distribution network that has the potential to reach hundreds of thousands of consumers. The company has a strong foothold in the health and wellness sector and aims to become the dominate force therein within the coming years. The company’s various brands have a loyal following and a new focus on mobile commerce may help Gaiam reach a new demographic of consumers that are interested in using their mobile devices to purchase products and shop online.

Mobile commerce may be what the retail industry needs to connect with modern consumers

The Demandware Commerce platform is developed by Demandware, a leading on-deman e-commerce and software-as-a-service company. The platform is expected to help Gaiam enter into a new sector of business in the way it engages consumers. Mobile commerce has proven popular with many people in recent years and retail brands throughout the world have begun to look for ways to tap into the growing number of mobile consumers.