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Mobile commerce on the rise in the UK

| November 15, 2012

 

Mobile commerce shows promising growth in the United Kingdom

Mobile commerce has bemobile commerce growthen growing in popularity in the United Kingdom. Several UK retailers and other businesses have begun adopting mobile commerce as a way to engage a new generation of consumers. Many UK consumers have become heavily reliant on their mobile devices, thus creating a promising opportunity for businesses to engage these people wherever they may be. A new study from Affiliate Window, an affiliate network based in the UK, shows that the efforts that companies are putting into mobile engagement are beginning to pay off.

Study shows mobile activity spikes by 13% in October

According to the study, mobile activity in the UK has grown by more than 13% in October, up from the 12% it had been in September of this year. The study suggests that the growth is largely due to the excitement being generated by the approaching holiday season. UK retailers are keen to ensure that the most important time of the year for them will pull in as many consumers as possible. These retailers have chosen mobile marketing as a way to engage consumers and have adopted mobile commerce to provide them with convenient services.

Android outperforms iOS

The study shows that sales made through mobile devices, including tablets, has reached 10.7% in the UK. This marks major progress in terms of UK mobile commerce, as this is more than double the mobile sales that were recorded in October 2011.The study also shows that the Android platform is the most popular amongst mobile consumers when it comes to purchase made from a mobile device. The platform saw a 26% growth in sales volume during September of this year, more than the 17% the iOS platform saw during the same period.

Momentum may dwindle after holiday season

Affiliate Window notes that much of the hype surrounding mobile commerce and activity is largely due to the upcoming holiday season. Retailers have been making a concerted effort to promote the services they offer mobile consumers. Whether mobile commerce will continue to grow in popularity after the holiday season has ended has yet to be seen.

Augmented reality may have a bigger role to play in mobile commerce

| November 15, 2012

 

Augmented reality set to mesh with mobile commerce

Augmented reality isAugmented Reality often considered to be a technology that primarily inhabits the realms of marketing and entertainment. In these two fields, the technology has become exceedingly popular. As augmented reality becomes more popular amongst consumers, retailers are beginning to see the potential of the technology beyond marketing and entertainment. A new survey from the Cardinal Group, a leading provider of shopping technology and security solutions for the retail industry, suggests that mobile commerce may soon merge with augmented reality.

Interactive technology growing beyond marketing and entertainment

Augmented reality often garners acclaim because of its dynamic nature. The technology can be used to bring a wide range of digital content to life with high definition, 3D displays. Consumers have come to enjoy the technology for this reason, showing favor for mobile applications that employ augmented reality in an entertaining and practical way. As consumers become more reliant on their mobile devices, augmented reality may begin playing a larger role in the field of mobile commerce, which itself has already become rampantly popular with consumers.

New survey shows consumers are interested in mobile commerce and augmented reality

According to the survey from the Cardinal Group, 55% of shoppers have downloaded a mobile application onto their device, with 51% of these consumers having made a purchase through such applications at some point in their life. The Cardinal Group also employed an augmented reality mirror, called the Virtual Fashion Mirror, at a recent London event, which was used by 87% of those attending. The survey also shows that consumers are growing increasingly interested in the capabilities of augmented reality in mobile commerce.

Future of mobile commerce may become more dynamic

Augmented reality could potential bring a new dynamic to the world of mobile commerce. The retail industry uses augmented reality to sell products in a limited capacity through virtual fashion mirrors similar to the one used by the Cardinal Group. These applications of augmented reality have proven effective in the past, but how the technology will be incorporated into the future of mobile commerce has yet to be seen.