A new tech from the company could be able to alter the way that mobile device users function.

A new form of Qualcomm geolocation technology that can be used for the formation of a series of on-the-fly, reliable wireless networks could soon also be able to provide the users of high end mobile devices throughout the United States with a completely new and different experience that would marry their digital identity and their live presence.

The tech has been labeled with the name GIMBAL smartphone technology.

GIMBAL has just recently been moved from the Qualcomm Labs into that chip makers unit for retail services. This geolocation based tech could prove to have a tremendous range of different applications. At the moment, focus is starting to be placed on the possibility that consumers will be willing to share their location in order to receive shopping offers and deals and improved convenience, in return.

Devices powered by GIMBAL could help to skyrocket geolocation based digital content.

This could help the location based marketing and advertising industry to take off, beyond the requirement for internet WiFi connection. This mobile tech first proved itself in Austin at the SXSW, in which it allowed the automatic establishment – and subsequent dismantling – of a number of ad hoc, secure networks for 150 highly interactive design sessions. This was accomplished by a Vancouver, Canada based wireless events startup.

According to the co-founder of Eventbase, Jeff Sinclair, “This wasn’t possible before GIMBAL. GPS wasn’t precise enough,” to spontaneously create indoor mapping and data collection at live events. Eventbase was the Canadian company that provided the service to the SXSW event.

A more basic version of this service was provided by the company to the Sochi, Russia Winter Olympics, as well as at the Summer Olympics in London in 2012. It started providing these services at the Winter Olympics in 2010 in its own home city.

Now that GIMBAL powered wireless services have successfully proven themselves through the trial at the SXSW, similar geolocation services will be available to iPhone and iPad users at the Tribeca Film Festival in New York, which will be held in April, as well as to the advertising awards show, Cannes Lion, in June in the South of France.

Security is beginning to attract more attention, but threats inspire little action

As mobile commerce becomes more prolific, security is becoming a much more serious issue. Hackers have begun to focus on the mobile field more diligently because of the lack of security solutions that exist therein. Malicious groups have turned much of their attention to the commerce space because of the trafficking of financial information. Due to lackluster security, many consumers are finding themselves exposed to the risk of having their financial information exploited by malicious parties.

Malicious devices are becoming more common

The number of malicious devices in the physical world is growing at a rapid pace. These devices include those that are designed to mimic or exploit cash registers, credit card readers, and other such hardware. Even gas pumps are being equipped with devices that are meant to steal information from credit cards. These devices are also becoming more mobile-centric as a growing number of people begin to pay for products and services with their smartphones rather than with their credit cards. While physical devices are quickly becoming a problematic issue, malware is being considered much more dangerous.

Malware is growing at a rapid pace

According to security firm MacAfee, malware targeting mobile devices is becoming more common at an alarming rate. The firm notes that the presence of malware targeting the Android platform specifically has tripled between 2012 and 2013, with an estimated 3.7 million malware applications having been identified at this time. Notably, much of this malware goes undeterred as it attacks consumers and retailers alike. This is largely due to the lack of focus that both people and businesses have when it comes to matters of mobile security.

Hackers are winning the fight on the security front

Hackers may be winning the security battle. Because retailers, and other types of businesses, are still somewhat new to the mobile field, they are not necessarily attuned to the security issues that exist within the mobile commerce space. As these businesses continue to embrace new security solutions, they are finding that hackers have already developed malware that can bypass these solutions.