Success in advertising over smartphones is beginning to require this vital component.

Although location based marketing may not be the entire issue when it comes to mobile, it is easily proving itself to be the most important factor over this channel, says a new report from Thinknear.

The company specializes in this area and is now claiming that it is vital to advertising success on smartphones.

General Manager Eli Portnoy of Thinknear, a mobile advertising firm that focuses on location based marketing, explained that “The phone is a portable device we carry in our pocket and is a part of what we are doing all day and every day. You have your phone with you when you are commuting, when you are at work, when you are seeing friends, when you go home. It’s ubiquitous. And you use it to interact with your world and what’s important to you.”

That said, Portnoy pointed out that many businesses forget how precise location based marketing can be.

He pointed out that many mobile marketing firms and advertisers forget that smartphones are an exceptionally portable device and that people take them along no matter where they go. This makes it possible for “very precise location capabilities.”

Using the geolocation technology that is built into the majority of smartphones, these days, can give companies the ability to better understand who their main customers actually are and what they typically do. This insight can be invaluable to being able to provide those consumers with just what they want, at the time that it is most relevant to them.

The main issue standing between companies and their ability to actually obtain accurate location data, which they can then use, is the same as the one standing in the way of the use of many other parts of the mobile marketing industry. While the technology is out there, it isn’t always possible to use it to capture the valuable data. Portnoy explained that “Users have to have their GPS on, give the app permission to use their location, have a clear line of sight to a GPS satellite, and so on.”

Therefore, not every impression will provide usable location based marketing data. However, there are ways around it and firms such as Thinknear appear to be able to help to provide strategies that will guide companies and show them the mobile ropes.

Snapdeal may soon be able to outpace its competitor, Flipkart

Snapdeal, an online retailer based in India, has been seeing strong growth over the past several months. The company is on track to compete with Flipkart, which is another online retailer that is well known throughout India. Snapdeal has been able to find success among consumers due to its focus on mobile commerce. Many people throughout India are making use of their mobile devices to shop and purchase products that they are interested in.

Snapdeal reaches the $1 billion in sales milestone a year ahead of schedule

Snapdeal CEO and founder Kunal Bahl has announced that the company has reached more than $1 billion in sales a full year ahead of its target. Initially, Snapdeal had expected to reach this milestone at some point in 2015. Competitor Flipkart has recently reaches a similar milestone, but Snapdeal is expected to outpace its competitor in terms of capital this year. Bahl suggests that Snapdeal is one of the fastest growing and most capital efficient companies in India’s mobile commerce sector.

Indian consumers show their favor for mobile commerce as smartphones become more available

Consumers throughout India are finding it more convenient to shop from their mobile devices than it is to visit a physical store. Many of these consumers typically commute to their work and home, making visiting a physical store somewhat difficult. As smartphones become more available, more people are using these devices to engage in various mobile-centric activities, including shopping. Companies like Snapdeal and Flipkart are poised to take advantage of the growing interest that consumers have when it comes to mobile commerce.

Snapdeal focuses on efficiency and convenience, much to the joy of consumers

Snapdeal was established in 2010 and has managed to grow by 500% over the past year. The company’s growth is being attributed to allowing retailers to offer their products to consumers directly. This means that Snapdeal holds no inventory itself, unlike its competitor Flipkart. Snapdeal has also adopted a focus on efficiency and convenience, two things that Indian consumers have shown a great deal of support for.