Mobile commerce firm finds impressive success in India
Snapdeal may soon be able to outpace its competitor, Flipkart
Snapdeal, an online retailer based in India, has been seeing strong growth over the past several months. The company is on track to compete with Flipkart, which is another online retailer that is well known throughout India. Snapdeal has been able to find success among consumers due to its focus on mobile commerce. Many people throughout India are making use of their mobile devices to shop and purchase products that they are interested in.
Snapdeal reaches the $1 billion in sales milestone a year ahead of schedule
Snapdeal CEO and founder Kunal Bahl has announced that the company has reached more than $1 billion in sales a full year ahead of its target. Initially, Snapdeal had expected to reach this milestone at some point in 2015. Competitor Flipkart has recently reaches a similar milestone, but Snapdeal is expected to outpace its competitor in terms of capital this year. Bahl suggests that Snapdeal is one of the fastest growing and most capital efficient companies in India’s mobile commerce sector.
Indian consumers show their favor for mobile commerce as smartphones become more available
Consumers throughout India are finding it more convenient to shop from their mobile devices than it is to visit a physical store. Many of these consumers typically commute to their work and home, making visiting a physical store somewhat difficult. As smartphones become more available, more people are using these devices to engage in various mobile-centric activities, including shopping. Companies like Snapdeal and Flipkart are poised to take advantage of the growing interest that consumers have when it comes to mobile commerce.
Snapdeal focuses on efficiency and convenience, much to the joy of consumers
Snapdeal was established in 2010 and has managed to grow by 500% over the past year. The company’s growth is being attributed to allowing retailers to offer their products to consumers directly. This means that Snapdeal holds no inventory itself, unlike its competitor Flipkart. Snapdeal has also adopted a focus on efficiency and convenience, two things that Indian consumers have shown a great deal of support for.