New partnership aims to accelerate the development of mobile commerce platform

MCX, a growing mobile commerce firm, has announced that it has partnered with Paydiant, a provider of mobile payments solutions. MCX has been working to develop and launch its own mobile payments platform since 2012. This platform was expected to launch in late 2013, but MCX opted to push back the launch for several reasons. In partnering with Paydiant, MCX believes that its platform can be made better and more capable of handling the needs of consumers and businesses.

MCX to make use of Paydiant technology and services

The MCX platform is to make use of Paydiant’s cloud-based solution in order to make its mobile commerce features more robust. Using a cloud-based platform is also expected to help provide a higher degree of security to the platform, alleviating some of the concerns that consumers have in terms of mobile commerce. The mobile commerce scene has become quite attractive to hackers because many payments platforms lack the security features needed to keep financial information safe from exploitation. Lackluster security has been a major detractor for those that have been somewhat interested in mobile commerce.

Bar codes may help make platform more inclusive

The platform that MCX is developing is expected to make use of bar codes as a way to authenticate mobile payments. QR codes have been growing more common in the mobile commerce field for this purpose. The codes can be easily produced and scanned, making mobile payments somewhat more convenient. Many mobile commerce platforms make extensive use of NFC technology. There is currently a lack of NFC-enabled mobile devices available to consumers, which limits the inclusivity of many platforms.

Merchants are becoming more invested in mobile commerce

Merchants will also be able to make use of the platform from MCX. The retail sector has been growing more conscious of mobile consumers in recent years as many people begin to use their mobile devices to shop in stores. By embracing mobile commerce, these merchants may be able to remain relevant with consumers that are beginning to grow more dependent on their smartphones and tablets.

The contactless tech is now working to catch up within the mobile ticketing space.

ABI Research has released a prediction that NFC technology is making some progress in terms of gaining ground toward QR codes and that this will progress over the next half decade.

It also predicted that in that time there will be 34 billion tickets that will be delivered by way of mobile devices.

The massive number of tickets delivered over smartphones, tablets (and likely wearables, considering the direction that the trend is taking) will define a number of tech trends, particularly when it comes to the time of authentication. This area is currently dominated by QR codes, NFC technology, SMS Bluetooth Smart, mobile wallets, and dedicated apps.

Currently, there is a considerable lead in QR codes over NFC technology for this purpose.

The prediction ran from 2014 through 2019 and it predicted that QR codes will hold their top position at 48 percent of all the tickets that will be delivered over mobile devices. That said NFC technology will make it to 30 percent, and other methods such as SMS will make up the remaining 22 percent. This will mean that near field communication will experience the fastest level of growth throughout that period of time, with a CAGR of more than 100 percent.

QR codes have their massive head start behind their vast majority and the fact that they will be able to hold their position in the lead with mobile ticketing. These quick response codes have already solidly established themselves in a number of large companies, such as Masabi, for ticketing deliveries, allowing it to become well established in ticketing apps such as train and stadium tickets, events tickets, and airline boarding passes. Having gained that position, it is more challenging for other forms of tech to carve out their own place.

The mobile ticketing market is being seen as a solid example of an area in which these new forms of tech are now becoming a regular part of everyday life. NFC technology has seen its struggles but it looks like there are some areas in which it is continuing to experience a notable enough amount of growth.