The micro blogging site has announced that it is close to the release of this option.

It has now been revealed that Twitter’s latest initiative in the area of mobile social media marketing will be the release of a new product that will make it possible for app developers to be able to install ads that will help to encourage application downloads.

This format is called an app install ad and its goal is to help to attract more marketers to Twitter.

Specifically, Twitter is seeking to use the mobile social media marketing opportunity to draw marketers from the game and e-commerce industries. Once the ads within mobile Twitter feeds are clicked, the user is redirected to the page of the advertiser within an app store where the application from the ad can be downloaded.

The social network is likely using this mobile social media marketing move to help keep its IPO promises.

At its initial public offering, Twitter had stated that it would be boosting its mobile ad offerings and that is exactly what this step appears to be. Since November, the stock for the company has skyrocketed by 78 percent and analysts are currently predicting that its annual revenue will increase to nearly double, reaching $1.2 billion by the close of this year. This, despite the fact that user growth has been slowing down.

The mobile channel is a central element to the business at Twitter, as it is over mobile devices that the user base is growing at its fastest rate. Furthermore 75 percent of the company’s ad revenue comes from that channel, alone.

Other social networking companies have been highly successful in the use of app install ads. They were introduced in October 2012 by Facebook and by last year they had brought in 245 million downloads. Candy Crush was advertised by King Digital Entertainment over Facebook and that app has now become one of the most popular games for those devices. King has just experienced its own IPO.

Now, Twitter will be using this mobile social media marketing opportunity for its own purposes and it has been testing its app install ads for a number of weeks to ensure that they are functioning as expected.

The government has given their approval to the BB10 operating system for running on Defense Department networks.

BlackBerry’s ongoing battle to make its way back into profitability received a notable boost in recent news, as the handset manufacturer’s BlackBerry 10 operating system received the mobile security green light for running on Defense Department networks.

The “full operational capacity” (FOC) designation has now been granted to the BB10 OS.

The Defense Information Systems Agency granted the FOC designation that showed that the mobile security levels were satisfactory for the department’s requirements. That agency is responsible for much of the push for the DoD toward mobility. This makes the company the first one to receive this FOC, and follows on the heels of an announcement made last August, which indicated that the authority would be operating its BlackBerry Q10 and Z10 smartphones with the management solution from BlackBerry Enterprise Service 10.

This mobile security approval allows government users to access a number of DoD network resources via smartphones.

Because the FOC has now been granted, it means that government users who have mobile devices based on BlackBerry 10 can remain connected with the BlackBerry Enterprise Service 10. This allows them to securely obtain access to apps, email, information, and other network resources from the Department of Defense. This, according to a recent news release from the Canadian handset manufacturer.

That company was also the first to receive Assurance to Operate (ATO) from the Department of Defense, and is now the only vendor that has achieved FOC. Now that it has received this new designation, it means that BlackBerry’s DoD mobile security certification process has finally been completed. This has been a lengthy effort that the manufacturer has been determined to achieve.

BlackBerry has long been associated with very highly secured hardware and software products and it has been working with the Department of Defense in the United States for several years. This positive news of its certification has come at a time in which the company has been making a number of strategic moves to recreate itself and return to its former level of profitability.