BWild |
February 19, 2014
The contactless tech is now working to catch up within the mobile ticketing space.
ABI Research has released a prediction that NFC technology is making some progress in terms of gaining ground toward QR codes and that this will progress over the next half decade.
It also predicted that in that time there will be 34 billion tickets that will be delivered by way of mobile devices.
The massive number of tickets delivered over smartphones, tablets (and likely wearables, considering the direction that the trend is taking) will define a number of tech trends, particularly when it comes to the time of authentication. This area is currently dominated by QR codes, NFC technology, SMS Bluetooth Smart, mobile wallets, and dedicated apps.
Currently, there is a considerable lead in QR codes over NFC technology for this purpose.
The prediction ran from 2014 through 2019 and it predicted that QR codes will hold their top position at 48 percent of all the tickets that will be delivered over mobile devices. That said NFC technology will make it to 30 percent, and other methods such as SMS will make up the remaining 22 percent. This will mean that near field communication will experience the fastest level of growth throughout that period of time, with a CAGR of more than 100 percent.
QR codes have their massive head start behind their vast majority and the fact that they will be able to hold their position in the lead with mobile ticketing. These quick response codes have already solidly established themselves in a number of large companies, such as Masabi, for ticketing deliveries, allowing it to become well established in ticketing apps such as train and stadium tickets, events tickets, and airline boarding passes. Having gained that position, it is more challenging for other forms of tech to carve out their own place.
The mobile ticketing market is being seen as a solid example of an area in which these new forms of tech are now becoming a regular part of everyday life. NFC technology has seen its struggles but it looks like there are some areas in which it is continuing to experience a notable enough amount of growth.
Denny |
February 17, 2014
China to be one of the few countries to have a unified, national payments platform
China is currently working to develop a national mobile payments platform. Once the platform is launched, China will be one of the very few countries in the world to have a unified mobile payments system. Chinese consumers have been involving themselves in mobile commerce quite heavily in recent years. As mobile devices become more common throughout the country, people are using these devices to shop online more regularly. The country’s retailers have also been embracing mobile commerce in an effort to connect with a new generation of consumers.
Payment platform expected to make use of NFC Technology
China’s mobile commerce platform is to make use of NFC technology. The country believes that NFC has a bright future in mobile commerce because of the growing number of devices that are making use of this technology. NFC has formed the backbone of mobile commerce for some time and has been praised for its ability to transmit digital information over short distances efficiently. Unfortunately, mobile devices that do not support NFC technology are unable to use NFC-based platforms unless these platform offer support for devices that are not NFC-enabled.
Several organizations come together to help develop national payments platform for China
The China Constrction Bank, China CITIC Bank, China Everbright Bank, China UnionPay, and China Mobile have been linked to the development of the country’s national payments platform. These organizations already have some experience in mobile payments and have been promoting mobile finance for some time. According to the People’s Bank of China, mobile commerce is currently undergoing a standardization process wherein consumers are becoming more comfortable with purchasing products from their mobile devices.
Chinese consumers favor platforms that do not rely solely on NFC technology
Payments processed through NFC-based services represent approximately 0.8% of mobile spending throughout China. Many retailers have opted to support other mobile commerce services that do not rely entirely on NFC technology to engage consumers. Given the low availability of NFC-enabled devices, consumers have shown favor for NFC-free platforms that allow them to shop for and purchase products online.
