Category: NFC Technology

Tapit to promote NFC technology in China with the help of 99 Wuxian

Tapit Media, an Australian company specializing in NFC technology, has announced that it has formed a partnership with 99 Wuxian, a mobile commerce company based in China. Together, the two companies aim to revolutionize China’s mobile commerce scene through the use of interactive marketing campaigns that leverage NFC technology. This technology will make marketing campaigns more interactive and may go a long way in effectively engaging the growing number of mobile consumers in the country.

NFC is becoming more popular as a form of interactive marketing for mobile consumers

NFC is typically used in mobile commerce, but it has seen some action in marketing. As consumers become more mobile, they are beginning to respond more to interactive marketing rather than traditional marketing. Interactive campaigns have proven to be more effective at engaging mobile consumers because they offer some form of dynamic engagement, even if this engagement only takes the form of scanning a barcode.

99 Wuxian to incorporate NFC technology from Tapit into its business offerings

The Chinese mobile commerce firm believes that NFC technology is the next evolution of QR codes. The firm will be using the technology developed by Tapit for its various services, which nine out of 10 Chinese banks currently use. The joint venture between 99 Wuxian and Tapit is expected to bring NFC technology to the forefront of China’s evolving commerce sector. It may also increase the value of NFC-enabled mobile devices, which are still relatively rare in the global market. The growing demand for mobile commerce services has made such devices more attractive.

NFC is losing ground in the mobile field because of concerns regarding security

NFC has been losing support in the mobile field because of security concerns recently. These concerns are largely found within the mobile commerce space, where a massive amount of financial information is being trafficked between businesses and consumers. The technology stills forms much of the mobile payments infrastructure, but some companies are looking for alternatives to NFC that they perceive as more secure.

Isis has announced it is changing its name to Softcard.

The Verizon, T-Mobile, and AT&T supported, American mobile wallet platform, is rebranding in an effort to avoid the possibility of being wrongly associated with the Islamic militant group ISIS (Islamic State of Iraq and Syria), which has been involved in the deaths of Americans and citizens of other nations, including the recent public execution of American journalist, James Foley.

The change will take place in “a few weeks” according to the company’s homepage.

The CEO of Isis, Michael Abbott, explained in a note regarding the change that “However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence.” Abbott also added that only the name is changing, but everything else about the mobile wallet app will remain the same.

In the next few weeks, the Softcard app will be launched. Once it has been released, users of the portable payment system can update it as they usually would and once they do, their Isis Wallet will simply become SoftCard. Users can still expect the same services and features they are used to that enable them to securely store their financial information and make in-store purchases with a tap of their smartphones. “Your current Isis Wallet will continue to work as it always has,” Abbott says.

The CEO also explained the reasons behind why the name Softcard was selected. According to Abbott, what the company wanted was a name and “visual identity that had the power, flexibility and simplicity to define our category.”

Isis – soon to be Softcard – isn’t the only mobile wallet making news.

Amazon is one of the most recent companies to enter the mobile payments market with Amazon Wallet. However, at present, that app only stores reward and gift cards which can be scanned during purchasing.

In addition, the Isis mobile wallet name change announcement occurred almost a week prior to Apple unveiling details regarding its mobile payments service, Apple Pay, which was revealed by the company on September 9. Apple’s new payment system also uses NFC technology and will only be available on its new smartphones the iPhone 6 and the iPhone 6 Plus.