Category: Mobile Payments

Amazon is taking another step into the mobile payments space

| November 12, 2015

Amazon launches its Pay with Amazon buttons

Major retailer Amazon is looking to make mobile payments easier for consumers with smartphones and tablets. The company has released its Pay with Amazon buttons, which are affixed to products and advertisements being viewed on mobile devices. These buttons can be pressed to initiate a transaction, allowing consumers to use their mobile device to pay for goods. Amazon has been expanding into the mobile payments space for some time, seeing major promise in the growing power of mobile shoppers.

Buttons will allow consumers to make transactions from their mobile devices in a convenient and familiar fashion

The Pay with Amazon buttons have been designed so they can be included in mobile applications developed by other retailers. These buttons are meant to provide consumers with a familiar feeling, as they are expected to have had some experience with Amazon purchases in the past. Amazon boasts of having more than 200 million customers throughout the world, and many of these people are beginning to access Amazon through their mobile devices. They are also making transactions through Amazon using their smartphones.

More merchants are becoming mobile-centric

Amazon - Mobile PaymentsA growing number of merchants that are using the Amazon platform are becoming mobile-centric. As they begin to focus more heavily on mobile consumers, the demand for mobile payment support is on the rise. Merchants want to ensure they connect with mobile consumers in an effective manner. Other large retailers are also beginning to get involved in the mobile payments space, creating pressure for Amazon to adapt or be left behind.

Amazon predicts strong adoption for its Pay with Amazon buttons

Pay with Amazon is expected to grow quickly. The initial release of the buttons have already seen an 180% growth in adoption since when they were being tested some time ago. Amazon will depend quite heavily on its retail partners in order to ensure the continued growth and use of the buttons. In the coming years, more consumers are expected to participate in mobile commerce, placing Amazon in an ideal position to take advantage of the mobile space.

Mobile commerce is exploding in India

| November 9, 2015

Gartner report shows the growth of India’s digital commerce market

India is quickly becoming one of the world’s leading mobile commerce markets. Overall, digital commerce is growing quickly throughout the country, with consumers beginning to favor shopping online rather than visit physical stores. This is due to the convenient nature of e-commerce, and more consumers are beginning to rely on their mobile devices to get their shopping done. A new report from Gartner highlights the growing power of the digital commerce market in India.

More consumers are beginning to use their mobile devices to shop online

According to the report from Gartner, the Indian digital commerce market has reached $7 billion. While digital commerce represents less than one percent of total retail sales in the country, this market is growing very quickly. The market is still in a nascent stage in India, with relatively low Internet penetration slowing the adoption of online shopping. The market has grown by 40% year on year, with business to business commerce leading the way. Notably, mobile commerce is the primary channel powering the growth of the market.

Low Internet penetration is slowing the adoption of mobile commerce

Mobile Commerce Taking off in IndiaConsumers appear to favor shopping with their smartphones and tablets, as they can get their shopping done no matter where they are in the country. In 2014, more than 40% of all digital commerce transactions came from mobile devices. By the end of this year, more than half of these transactions are expected to come from smartphones and tablets, according to Gartner. The convenient nature of mobile commerce is one of its most attractive features, and more retailers are beginning to embrace the mobile space in order to effectively connect with consumers.

Retailers are embracing the mobile world

As mobile commerce continues to grow, retailers are likely to become more mobile-centric, offering new services to online shoppers. Financial institutions are also embracing the mobile space, introducing new applications that allow consumers to manage their finances with their mobile devices. India is expected to become one of the most prominent mobile commerce markets in the world in the coming years.