Category: Mobile Payments

Android Pay may be more than a mobile payments platform

| December 28, 2015

Google has been taking a new approach to the mobile payments space

Google’s Android Pay may be much more than a mobile payments platform. Since the company announced Android Pay in June of this year, the platform has evolved rapidly, becoming much more than the payments service that Google may have originally intended it to be. In a recent interview, Pali Bhat, Director of Product Management for Android Pay, suggested that the mobile payments space is beginning to change, and Google may be the company to bring more innovation to the sector.

Android Pay is being designed to offer a seamless and secure experience for consumers

Android Pay may be more than a simple payments application, as it can be used to power a wide range of commerce and could be used to connect users with new commerce opportunities via other mobile applications. Google has been working to make the mobile payments space more secure overall, as well as ensuring that user experience is seamless with other apps and faster.

Android Pay may be quite different than other mobile payments platforms coming from competitors

mobile payments platform and beyondGoogle’s Bhat suggests that the company is taking a “fundamentally different approach” to the mobile payments space. Android Pay is, therefore, meant to exist as a part of the overall app experience that can be used alongside various platforms that existing in the overarching mobile payments ecosystem. One of the notably aspects of the platform is that the Android Pay app can be incorporated into other platforms that already exist, expanding its reach to consumers interested in mobile commerce.

Google has managed to reach milestones that its competitors have failed to reach

Google may have a bright future in the mobile payments arena, which has become quite competitive. The company recently announced that it will be entering the Australian market in early 2016, an accomplishment that has eluded its competitor Apple. The company also recently allowed Android Pay to be used for in-app purchases in the United States. Google expects to see Android Pay explode in popularity in 2016, especially as more consumers get involved in the mobile commerce space and look for inclusive solutions that can provide a seamless experience across multiple platforms.

Innovation may power growth in the mobile commerce sector

| December 23, 2015

Innovation could change the way people use their mobile devices to shop

Continued innovation may power the growth of mobile commerce. The sector is still in a relatively nascent stage, which makes it prime for innovation. Retailers, in particular, may bring new things to the mobile commerce sector as they continually seek out better ways to engage consumers. Target has reportedly begun developing its own mobile payments service, which it intends to launch at some point next year. Retailers are not the only ones bringing new services to the mobile commerce space, of course, as social media companies have also begun doing so.

Pinterest is showing more support for mobile commerce

Pinterest has been working to better support mobile payments, making it possible for users to purchase Pins they are interested in. The social networking site is now notifying users when products they are interested in drop in price, making them more financially attractive. This has proven particularly popular during the holiday season, but Pinterest has had trouble promoting mobile commerce among its user base overall. Forrester Research suggested that the launch of the company’s mobile commerce initiative was “weak” due to the limited inventory that merchants have.

New technology is making mobile shopping more convenient and secure

Mobile Commerce - Innovation to power growthIntroducing new services and features to the mobile commerce sector has made consumers more interested in the concept of mobile shopping. Notably, consumers are quite interested in services that they consider to be convenient. Security is also a major issue for many consumers, which has lead to the introduction of new security technologies that are designed to improve the mobile payments space as a whole. Biometric technology, in particular, has become a powerful tool for keeping consumer information safe.

Companies are looking to improve their mobile commerce platforms

Many companies involved in the mobile commerce space have been testing new services in an effort to make mobile shopping easier and more attractive to consumers. As more innovation comes to the sector, services that already exist are likely to improve, offering consumers better options when it comes to shopping and purchasing products with their mobile devices.