Category: Mobile Payments

Google to introduce new feature that may appeal to mobile shoppers

Google is taking a step to better compete with others in the mobile commerce space. The company is preparing to introduce a “Buy Now” button on paid mobile search results, which would allow mobile consumers to purchase products that they are interested in. Google has become one of the most powerful mobile advertising businesses in the world and has adopted a strong interest in mobile commerce. In an effort to compete with companies like eBay and Amazon, Google continues to look for ways to encourage consumers to participate in mobile shopping.

Buy Now button will allow consumers to purchase products from mobile searchers

The Buy Now button is meant to accompany paid mobile advertisements, but will not be shown as part of non-sponsored search results. Google will not be selling products itself, as the retailers responsible for the paid advertisements will be in charge of the products. There is no information concerning which retailers have partnered with Google for the launch of the Buy Now button, but some rumors suggest that Macy’s will be among the first companies to become involved in this new initiative.

Retailers have some concerns about mobile commerce

Mobile commerce has become a powerful force among retailers, and Google is interested in establishing a greater foothold in this space. The growing prominence of mobile commerce has raised some concerns among retailers. Some companies are concerned that Google will effectively become a sore of store front, which could have a negative impact on their relationship with consumers. In order to avoid this issue, Google will be ensuring that the Buy Now button will direct consumers to a retailer’s website.

Google may help retailers engage mobile shoppers more effectively

Consumers have expressed significant favor for mobile shopping due to its convenient nature and their ability to shop anywhere with a mobile device. Retailers have been relatively slow in embracing mobile commerce, but more companies are beginning to do so in order to accommodate the interests of consumers. Google may play a major role in helping these companies reach a growing mobile audience.

The agreement has been designed to give the two companies a new opportunity in the Ghana market.

Verifone Mobile Money has now partnered with Airtel Ghana in order to be able to provide a new mobile payments solution that is based on NFC technology that can be used through mobile devices within that country.

The near field communication based service will make it possible for consumers to “tap and pay”.

The idea behind the partnership is to be able to use this NFC technology to be able to provide consumers with a simpler and easier method of paying for the products and services that they wish to purchase. The transactions are designed to be both convenient and secure. This partnership will bring the strengths of both companies into a single transaction service that will become widely available.

The NFC technology based transactions will be available at a range of sale outlets across Ghana.

These mobile payments will be available to be used by owners of NFC enabled devices at the many Airtel Merchants as well as other point of sale outlets throughout the country. This will provide a process for completing transactions that is very quick and easy. Once a customer reaches the checkout counter, all he or she needs to do is tap the near field communication enabled smartphone against a reader device in order to launch a payment by way of the individual’s mobile wallet.

That said, it will also be possible for people who don’t have NFC enabled smartphones to be able to pay by way of this technology by using an enabled sticker that will also give them the technology that they require.

The Verifone Mobile Money chief executive, Chris Jones spoke about the NFC technology based payments agreement between the two companies, saying that it “will deliver developed world technologies to the customers of Airtel Money. We believe that NFC technology and the roll out of contactless “tap and pay” across the African continent will help to realize the true economic benefits of cashless economies while driving mobile money adoption through an improved merchant payments experience.”