Category: Mobile Payments

Snapdeal establishes dominance in the mobile commerce space

| June 18, 2015

Snapdeal announces the acquisition of app developer Lesgomo Labs

In an effort to further solidify its position in India’s mobile commerce space, Snapdeal has announced its successful acquisition of Letsgomo Labs, a developer of mobile applications. The acquisition may have a major impact on Snapdeal’s future mobile plans. Mobile commerce has become a major focus for Snapdeal recently, with the company taking steps to become completely mobile-centric as a way to effectively engage consumers that are becoming more reliant on smartphones.

Acquisition expected to augment Snapdeal’s mobile commerce interests

Letsgomo Labs develops mobile application and offers mobile services to its clients. The company’s expertise in the mobile space may be put to work in Snapdeal’s future plans for mobile commerce. Letsgomo believes that mobile technology will continue to serve as a driver for growth in the e-commerce space and the company hopes to build new mobile services for Snapdeal that will appeal to the company’s customers and mobile shoppers in general.

75% of Snapdeal’s business now comes from mobile platforms

Mobile Commerce - SnapdealAccording to Snapdeal, approximately 75% of its business is now done over mobile platforms. Consumers have become enthralled with the concept of mobile commerce, as it represents a more convenient way to shop for many people. Mobile shopping is having an evolutionary effect on India’s retail space, with a growing number of merchants taking steps to become more accommodating of mobile consumers by providing them with ways to shop for and purchase products with their mobile devices.

Snapdeal continues to show dominance in the mobile commerce market

Snapdeal has been acquiring several other companies over the past year, and these acquisitions have made it the largest mobile commerce company in India. Last month, Snapdeal acquired Martmobi, a company that provides real-time analytics concerning mobile activity as well as several other services. Snapdeal has also been receiving support from other companies outside of India. These companies have a strong interest in mobile commerce, as it represents a major opportunity for retailers that are interested in the digital world.

New platform set to bring more attention to social commerce

| June 16, 2015

WeStore platform combines mobile commerce with social media

LightInTheBox, an online retail company, recently launched its new WeStore platform, which combines social medial and mobile commerce. The platform is available for both Android and iOS devices and supports 18 languages and mobile Internet browsers. WeStore is meant to be driven by social networks, connecting consumers together and using this to encourage shopping online and the purchase or products. This is a concept that is becoming more important to the retail space known as social commerce.

Social commerce is gaining momentum in the retail space

Social commerce is relatively new and involves the blending of mobile shopping on social networks. Social media plays a significant role in the lives of mobile consumers and heavily supports social interaction among people throughout the world. Retailers can use social networks to effectively engage consumers. Many people also talk about their purchases on social media sites, which can influence other consumers and encourage them to purchase similar products from brands.

New platform could open up new opportunities in the e-commerce space for both consumers and retailers

social commerce - Man with tabletWeStore allows users to create their own mobile store and sell products leveraging the power of social networks. Users can take pictures of the products they wish to sell and share these via social sites and apps, including Whatsapp. LightInTheBox believes that the platform will lead to new opportunities in domestic and international e-commerce, which may help further promote the growth of social commerce.

LightInTheBox reports a 30% increase in mobile revenue during the first quarter

At the end of March, LightInTheBox reported that it saw a 30% increase in mobile revenue during the first quarter of the year. The company’s net revenue has also increase by 7.4%, reaching $87.6 million, an increase from the $81.5 million it reported in the first quarter of 2014. Mobile commerce is showing healthy growth in various sectors and social media is beginning to grow more powerful in the mobile world. As the two continue to mingle, social commerce is likely to become a very powerful force in the retail space.