Category: Mobile Payments

India continues to experience a mobile commerce revolution

| June 22, 2015

Commerce is evolving rapidly throughout India

India is undergoing something of a commerce revolution. The country has become a very prominent mobile market, with smartphone ownership skyrocketing over the past few years. As the mobile space becomes more prominent, retailers are beginning to change their approach to the digital space. Myntra, one of the leading fashion e-commerce companies in India, shut down its website at the beginning of this month, opting instead to become completely mobile-centric.

Retailers are abandoning traditional websites in favor of apps

Myntra is not the only company that is doing this, of course. Several others have begun shutting down their websites in order to focus their efforts on the mobile space. These companies see great promise in the mobile commerce world and believe that their websites are not as effective at engaging mobile consumers as applications are. Apps have become one of the easiest ways for consumers to shop for and purchase products and this fact has not gone unnoticed among retailers.

Companies see great promise in the mobile commerce space

Mobile Commerce - Mumbai, IndiaAs mobile commerce continues to grow, consumers are being exposed to new ways to shop for and purchase products. Companies like Flipkart, which has long been the leading mobile commerce company in India, are beginning to change the way they do business, focusing more specifically on the mobile space rather than placing their hopes on the continued prevalence of traditional forms of commerce. Physical retail remains the most powerful force in India’s commerce space, but this may not be the case as retailers continue to become heavily invested in the mobile commerce sector.

Foreign companies are adding momentum to India’s mobile commerce revolution

Mobile shopping is thriving in India. The country is becoming the most attractive mobile market in the world and has begun attracting attention from companies in other countries that are involved in the mobile space. These companies are contributing to the growth of mobile commerce in India, investing in companies that are powering the mobile revolution of the country.

Alibaba and Foxconn show interest in Indian mobile commerce giant

| June 19, 2015

Snapdeal is in advanced investment discussions with Alibaba and Foxconn

India’s Snapdeal continues to attract strong interest from other companies involved in the mobile commerce space. This week, Snapdeal announced the acquisition of a mobile app developer, which is expected to further solidify the company’s mobile commerce dominance. Now, China’s Alibaba and Taiwanese handset manufacturer Foxconn have entered into advanced discussions regarding purchasing a 10% stake in Snapdeal. This is not the first time that Alibaba has shown investment interest in Snapdeal.

Alibaba has shown an intense interest in India’s mobile commerce space

As one of China’s largest e-commerce entities, Alibaba has been very aware of the growing prevalence of mobile commerce. In China, smartphone penetration has been growing quickly, and many people are becoming more interested in the concepts surrounding mobile shopping. Snapdeal has become the largest player in India’s mobile commerce market, which has made the company a very attractive topic for Alibaba and others. Alibaba has already invested in India’s mobile commerce space, purchasing a 25% stake in Paytm earlier this year.

India has become one of the most attractive and fastest growing mobile markets in the world

Mobile Commerce Interest in IndiaMobile commerce is growing very quickly in India, making the country one of the most attractive mobile markets in the world. Investments from foreign companies are adding fuel to the growth in this sector and companies like Snapdeal could have a lot to gain from such investment interest. Investment discussions do not always work out, however, and initial negotiations between Snapdeal and Alibaba failed due to differences in valuation of Snapdeal’s stock. Alibaba has, however, returned to discussions with some enthusiasm.

Investments will help Snapdeal thrive and provide better services in the mobile commerce space

Snapdeal has raised approximately $1 billion in funding through investments, with Japan’s Softbank being a primary investor in the company. This funding has been instrumental in Snapdeal’s plans to become a mobile commerce powerhouse. The more funding that the company can raise, the better services it will be able to provide to consumers and businesses alike.