Category: Mobile Payments

Survey shows that more people are using their mobile devices when shopping

Retailers may need to become more mobile-centric, as consumers begin relying more heavily on their smartphones when they shop. SessionM, a mobile loyalty company, recently released the results of a survey of 12,000 randomly selected smartphone users in the United States, questioning them about their mobile shopping behavior. According to the survey, 85% of respondents said that they were quite involved in mobile commerce, with many suggesting that their mobile commerce activity increased over what it had been over a year ago.

Mobile shopping activity is on the rise among smartphone users

The survey shows that approximately 15% of respondents said that their mobile shopping had increased significantly. Of those interested in mobile commerce, security and poor user experiences were cited as major barriers that are prohibiting the further growth of e-commerce and mobile shopping. Notably, more than 90% of consumers noted that they made a purchase with their mobile device in the past 90 days. The vast majority of these consumers, approximately 73%, said that they made a mobile purchase in a physical store.

Many consumers use their devices to compare prices and research products they are interested in

When it comes to using a smartphone in a physical store, 54% of consumers used their devices to compare prices on products that they were interested in. Another 48% used their smartphones to look up product information, with 42% using their devices to check product reviews online. Notably, many people used their smartphones to look for special deals, such as coupons, and any loyalty programs that they could take advantage of.

Retailers have new opportunities to engage mobile consumers

Because of the large number of consumers that have begun to rely on their smartphones to shop, retailers have new opportunities waiting for them in terms of marketing. Loyalty programs are, perhaps, the most promising opportunities facing retailers. These programs provide consumers with rewards for their loyalty, and shoppers have shown particular interest in these programs as they can lead to money saving opportunities and access to special deals.

Many are predicting that the service from the tech giant is what the industry needs to take off.

Apple’s next step for its mobile payments service was in the United Kingdom, where it launched on July 14, and now many people are wondering the same thing that was asked in the United States when it began there: will this make the tech mainstream?

Analysts believe that Apple has the power and technology to take this type of service to mainstream levels.

The Apple mobile payments service is available for users of the iPhone 6 standard model and its Plus model, as well as for Apple Watch users. Currently, there are over 250,000 different locations throughout the United Kingdom that offer these contactless payments so that money can be paid through a card that is linked to the service, without ever having to take out the piece of plastic. Furthermore, the iPad Mini 3 and the iPad Air 2 have been equipped with the ability to use the service to make in-app purchases.

There are approximately 3 million devices in the U.K. that are compatible with this mobile payments service.

That statistic was according to Kantar Worldpanel ComTech. Its figures also showed that in all of December, 2014, in the U.K., there had been 46.1 million contactless smartphone based payments made. The consumer insights director of that firm, Imran Choudhary, explained that “The market wasn’t making enough noise but now Apple is on board that will all change,” adding that “They are the ones to tie it all together and with all the eligible devices it is only a matter of time before everyone gets on board.”

That said, many similar types of predictions were also made when Apple Pay was first launched in the United States. That service stepped into a market where there were already some massive players – such as Google Wallet and even Softcard, which shut down at the end of March, despite the involvement of three massive telecoms.

Many have been turning to Apple to launch several types of markets, including mobile payments and wearable technology, but only time will tell whether or not the tech giant has the sway that is required to make such as large change in the shopping habits of the majority of the population.