Category: Mobile Payments

Crowd Mobile announces its acquisition of Track Holdings

Crowd Mobile, a company operating within the mobile space, has announced the successful acquisition of Track Holdings, a leading mobile payments specialist based in the Netherlands. Through the acquisition, Crowd Mobile seeks to accelerate product launches and improve its promotional campaigns in markets throughout Europe. Crowd Mobile have been involved in the mobile payments space for some time and has been working with several companies in order to establish a stronger position in the mobile space as a whole.

Mobile commerce continues to expand throughout the European market

Europe has become a major mobile commerce market, with many consumers relying more heavily on their mobile devices to shop online for products and services. Retailers throughout Europe have begun to rely on the mobile space in order to effectively engage consumers and some are even beginning to support mobile payments in their physical stores. Over the coming years, mobile payments are expected to become much more prolific throughout Europe, especially in countries where smartphone penetration is high.

Track Holdings has managed to find success in the mobile payments sector

Track Holdings has proven to be a profitable mobile commerce business, which may be a boon for Crowd Mobile. The fact that Track’s mobile commerce platform is profitable, it may be able to provide Crowd Mobile with strong revenue growth. It may also allow Crowd Mobile to better engage a wider range of consumers, many of whom have been looking for access to a mobile payments platforms that suit their interests and needs.

Acquisitions continues to become more common in the mobile payments space

Mobile payments continue to expand throughout the world and acquisitions are becoming more common within this sector. Several companies are looking to acquire those that have shown that their mobile commerce platforms are successful. Such acquisitions are expected to lead to vast improvements in the mobile payments space. Large organizations competing with one another is expected to bring about the use of new technology that makes mobile commerce more secure as well.

Mobile wallets are electronic accounts that can be operated through cellphones and are based on the NFC technology. Mobile Wallet market in Europe to grow at a CAGR of 32.87% over the period 2014-2019. They help account holders pay their bills or make purchases on the go. Mobile wallets have revolutionized the Digital Payments industry. Increased adoption of smartphones, tablets, and other mobile technologies has changed the way customers make their payments. Before the advent of smartphones, Java-enabled and internet-based phones were used sparingly because the usage was limited to SMS and calling options. Notably, carrier charges were high during that time, which had resulted in lesser usage among customers.

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“Unlike other technological services, mobile wallet service and delivery varies significantly from region to region,”.

“It is vital for service providers to have flexible business and operating models to cater to evolving customer demands, adapt to local market conditions, and cope with shifting regulatory imperatives.”

Covered in this Report

This report covers the present scenario and the growth prospects of the Mobile Wallet market in Europe during the period 2015-2019. To calculate the market size, the report considers the total revenue generated from retail transactions sourced through mobile devices. These transactions include mobile commerce transactions, mobile ticketing, mobile coupons, money transfer, and micropayments.

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Mobile Wallet Market in Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the Mobile Wallet market in Europe and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Market Drivers

Increased Collaboration among Mobile Operators
Increased Service Offerings
Emergence of Sophisticated Services
Convenience of Transactions

Key Market Trends

Increased Use of M-commerce
Interoperability among Stakeholders
Flexible Business Models
Increased Dependence on Mobile Phones
Enhanced Client Confidence in Mobile Wallets

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Key Market Vendors

EE Ltd.
MasterCard
PayPal
Visa Inc.
Weve

To define the market circumstances in the next 3-4 years, Our analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.