Mobile Marketing

Category: Mobile Marketing

Mobile apps are altering the way we shop

Denny | November 26, 2014

Shoppers with smartphones and tablets are using those devices to research products and discounts.

This year, more than ever before, it is expected that consumers will be using mobile apps and other m-commerce opportunities on their smartphones and tablets to be able to compare products and prices and to find better deals, particularly throughout the opening weekend of the holiday shopping season.

This is making it look as though this weekend will be breaking all previous mobile shopping records.

The current prediction of the Consumer Electronics Association (CEA) are that mobile apps and websites will be used more this weekend than in any other starting weekend of the holiday season. They forecast that 103.3 million Americans will be shopping online – using laptops, desktops, smartphones, and tablets – from Thanksgiving through Cyber Monday 2014. This will represent an increase in online shopping over that weekend of 6.1 million shoppers when compared to last year.

The report showed that mobile apps and websites will also be used far more than last year.

Mobile apps affect consumers It determined that the total number of Americans who planned to shop over the Thanksgiving holiday weekend will be about 143 million people. Among them, 89 million American adults have the intention of purchasing some form of consumer technology products. The use of mobile devices will come into play at this time in order to compare the various products that are available and to be able to locate the best deals that can be found from retailers that sell them.

Almost three out of every four consumers (74 percent) expect to use their smartphones, tablets, or cell phones while shopping, whether to access shopping applications, to consult the mobile web, or simply to call someone else and ask questions with regards to products or purchases that are being considered. This is the highest total that has ever been recorded by the annual survey conducted by the CEA.

According to the chief economist of the CEA, Shawn DuBravac, “Consumers are becoming more comfortable with the security protocols and in using new payment options as they are being introduced to the marketplace.” He also pointed out that when it comes to mobile apps for payments “there are more options and choices” than there have ever been.

Mobile commerce is more appealing to 37 percent of American device users

Lucy | November 25, 2014

American consumers feel that smartphone based shopping has a greater draw than the in-store experience.

According to the results of recent research that was conducted by Dynatrace – an app performance management firm formerly known as Compuware APM – 37 percent of American smartphone and tablet users see mobile commerce as a more appealing experience than actually going to a store’s physical location in order to make a purchase.

The research also found that many Americans will be choosing m-commerce for their holiday shopping.

In fact, among tablet owners, 42 percent said that they will be doing more of their holiday shopping this year over mobile commerce channels than they did last year at the same time. This makes it look as though this year – which was one that saw a considerable number of milestones in the mobile technology category – has the potential to break some records when it comes to sales over smartphone and tablet optimized websites and retail apps.

Among the respondents 37 percent said that they would do more shopping over mobile commerce than in store.

Mobile Commerce appeals They indicated that they will be using m-commerce over smartphones and tablets more often throughout the holiday shopping season than they would be going into physical store locations in order to buy what they want.

The research involved the participation of 1,353 people in the United States who own smartphones and/or tablets. It was conducted by Harris Poll on behalf of Dynatrace in October. It found that even among the consumers who will be going to physical store locations, 25 percent will be making purchases over their mobile devices while standing inside the shops.

According to the Dynatrace director of omnichannel strategy, Erwan Paccard, mobile commerce has “transformed holiday commerce—in fact, retailers are at a tipping point, as they must perform for mobile users or perish at the hands of competitors.” He added that consumers are bringing their smartphones, and even tablets, into stores with them on an increasing basis and are “becoming virtual shopping assistants. And when users encounter poor-performing mobile sites and apps, they buy from competitors and broadcast their frustrations.” He pointed out that retailers that fail to cater to those consumers over the holiday season “do so at their own peril.”