Category: Mobile Marketing

AR technology is aiming to make things more interesting for planners and exhibitors who want to share their messages.

The event attraction industry has been undergoing some changes that involve technology, over the last few months and years in order to better reach people in ways that they will find new and exciting, and Foto Master is hoping that augmented reality will dramatically improve the results that exhibitors are seeing.

Planners and exhibitors already face a considerable challenge in the delivery of their brand messaging.

Driving this effort to bring augmented reality to trade shows and other events is a company called Foto Master, which has already established itself with a substantial product line. Its specialty is already in the interactive entertainment, family entertainment, and event attraction fields. Recently, at the IAAPA 2014 expo, the company launched three additional products, which were presented there.

Clearly, the company is turning its attention toward augmented reality and other unique interactive technologies.

The three new products that take advantage of interactive entertainment and AR technology include the following:

• The AR Foto Booth – this creates party favors that have been generated within the augmented reality environment. This allows users of the booth to wear three dimensional props that will move around with them, making it appear as though the guest is in an exotic location or is within a branded image, interacting with the prop.
• The MiniMe Foto Booth – this is a similar idea to the AR Foto Booth, only it allows two participants to use it at a time, and it will shrink one of them to a miniature size. This makes it possible to make it look as though one participant is in the palm of the other participant’s hand.
• The Interactive Story – an augmented reality environment designed for children by running animated stories. The child can interact with the various characters as the story runs on a screen.

The company has now rolled out mobile app install ads that are distributed as sponsored posts users can share.

Tumblr has just announced its latest in social media marketing over mobile in the form of an ad unit that it is calling its “Tumblr Sponsored Apps,” which will give app publishers the opportunity to target Millennials, who are the primary audience of the blogging service.

That demographic being targeted is also a group that is extremely mobile and that are large app users.

The purpose of the social media marketing will be to help to drive users to Google Play and to the iTunes App Store in order to encourage the download of new mobile apps. This is a type of mobile marketing known as “app install ads” and they have been a serious business on Facebook, and Twitter, the two largest social network rivals of Tumblr. In fact, 85 percent of Facebook’s ad revenue comes from mobile, and that company adopted this type of ad earlier in 2014.

That said, the social media marketing strategy at Tumblr is slightly different from that of Facebook and Twitter.

The app install adds are designed to appear as small posts that look somewhat like a card, such as the ones that are found in Twitter streams and Facebook News Feeds. However, they are unrestricted in terms of their format, and are actually posted in the form of sponsored blogs.

The service debuted this week with mobile ads from the Betaworks, Big Fish, and GREE publishers. Their GIFs and photosets were featured, but according to the creative strategy manager at Tumblr, Max Sebala “the sky’s the limit in terms of creative.” Since the ads are actually displayed in the form of blog posts, it makes it possible for readers to share and re-share them throughout the Tumblr network by way of its reblogging feature.

To start, these social media marketing ads will be appearing exclusively on the dashboards of mobile Tumblr users. However, when the content is re-shared, it can be viewed by any user of the blogging network, including both those over mobile and using the service on laptops and desktops.