Category: Mobile Marketing

Mobile commerce is experiencing strong growth throughout South Korea

Mobile commerce in South Korea is expected to experienced rapid growth in the coming years. The Boston Consulting Group was commissioned by Google Korea to examine the country’s mobile commerce sector. The report produced by this examination shows that South Korea is becoming a prominent market for mobile payments, with more consumers opting to shop for and purchase products online and in physical stores with their smartphones and tablets.

Report predicts that the mobile economy will account for 10% of South Korea’s GDP by 2017

The report shows that South Korea’s mobile Internet economy reached $28 billion in terms of revenue in 2013. This accounts for 2% of the country’s gross domestic product. By 2017, mobile commerce is expected to account for 10% of the country’s gross domestic product, reaching the $40 billion revenue point. There are many factors contributing to this growth, but the mobile application and content industry is expected to help power growth in the mobile commerce space.

Mobile marketing is also on the rise, as more consumers rely on their smartphones and tablets

As mobile commerce continues to grow, many companies are expected to place more focus on mobile marketing. More consumers are beginning to rely on their mobile devices for more than just communication. These consumers are constantly browsing social media sites and consuming content through their devices. This makes them attractive targets for advertisers that want to engage a mobile audience. Mobile marketing can help power the growth of mobile commerce by exposing consumers to products that they may be interested in purchasing online.

Consumers would give up basic luxuries in order to keep their mobile devices and access to the Internet

According to the report from the Boston Consulting Group, some 75% of South Koreans would give up newspapers, chocolates, and fast food in order to continue accessing the mobile Internet. Many people would give up what they consider basic luxuries just to keep their mobile devices. This may be good for mobile commerce, which will continue to grow as consumers become more involved in their mobile devices.

There will be over 1,000 Apple iBeacons installed throughout the event for a spectrum of alerts, meet-ups, and other info.

This year, the SXSW music festival, which is taking place in Austin, Texas, will use geolocation technology in order to provide its attendees with a wide range of different types of onsite features, so that the people in attendance will always know exactly what is going on, and where they want to be.

The location based tech will offer alerts, information about meet-ups, and additional ways to connect with people.

This will be accomplished through the installation of iBeacons. That geolocation technology was first used by the event, last year, but to a much more limited degree. This year, though, the organizers have significantly boosted their use of location based tech. The Gimbal-created iBeacons use Bluetooth Low Energy to be able to give people attending the festival a whole new way to make connections with other people who are closeby.

The new SXSW Go app will include an “Around Me” feature based on geolocation tech so users can interact.

That feature will make it possible for the mobile app users to be able to introduce themselves to other people who are close by, through a quick message. This will help other people who use the same application to be able to find them and meet them if that is what they want to do. This iBeacon based feature has cross-platform support, being compatible with recent Apple iPads and iPhones 4S and newer, as well as the Android based Samsung Galaxy S4 and S5 and the Nexus 5 and 6.

Users of the app will also be able to receive location based alerts and messages about who may have recently arrived at the festival and who can be found nearby. The iBeacons and the Bluetooth Low Energy technology are the same type of tech that Apple uses within its own retail stores so that it can provide customers with the latest updates, product reviews, and even upgrade eligibility for their devices.

To make this geolocation technology work, event attendees will need to download and launch the app, and ensure that their Bluetooth and proper notifications are enabled.