Category: Mobile Marketing

A smartphone is a mobile device with more advanced functionalities and features compared to cellphones.

A smartphone’s hardware and software specifications are meant to perform functions such as web browsing, capturing high-quality images, and playing HD videos.

A smartphone can install various applications that can perform several advanced functions. Smartphones have become popular because of their many capabilities and are often used for communication and online activities. Advances in technology have led to smartphones being more compact and cheaper than other mobile devices such as tablets, phablets and PDAs.

Global Smartphone market to grow at a CAGR of 8.1 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Smartphone market for the period 2015-2019. The report considers shipment of smartphones of trailing 3 quarters and estimates the shipment for fourth quarter for the year 2014. To calculate the market size, the report considers the revenue generated from the total unit shipment of smartphones. It also includes the shipments of phablets to arrive at the total market size for the base year 2014. However, the report does not consider the following to estimate the market size:

• Aftermarket sales of smartphones
• Sales of accessories and peripherals for smartphones
• Sales of mobile handsets that are classified as feature phones and tablets

Our analyst researched the following companies as the key players in the Global Smartphone Market: Apple Inc., Huawei Technologies Co. Ltd., Lenovo Group Ltd., LG Electronics Inc. and Samsung Electronics Co. Ltd.

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Other Prominent Vendors in the market are: ASUS, Coolpad, Gionee, HTC, Micromax, OnePlus, Sony, TCL Communication Technology, Xiaomi and ZTE.

Commenting on the report, an our analyst said: “One of the major trends upcoming in this market is increase in demand for large-screen size smartphones. With the emergence of new technologies such as cloud computing, virtualization, and deployment of next-generation LTE wireless networks such as 3G and 4G, consumers are actively browsing the internet, playing games, and watching videos on their smartphones, driving the demand for smartphones worldwide.”

According to the report, one of the major drivers of the market is the declining average selling price of smartphones. Smartphone prices have been constantly reducing in the market, which is making them more affordable, and is expected to lead to their increased adoption during the forecast period of 2014-2019.

Further, the report states that one of the key challenges in the market is the high production cost. The intense competition in the market forces smartphone vendors to make large investments that eventually affect profitability. Marketing and R&D are the two major spending areas leading to the high cost of production.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

The search engine has been planning to remove them for a while now, and it has finally happened.

The desktop and mobile search results from Google have now had their emoji support removed, in a move that has been a part of the company’s strategy for some time now and that has surprised some but that has been perfectly expected by others.

Google has never pretended that it has been much of a fan of the emoji when it comes to mobile tech based searches.

The actual removal of the emoji from desktop and mobile search results was a quiet one that occurred over the weekend. The ability to conduct a query through the use of these emoticons was simply taken off without making any form of official announcement that could be found by the time of the writing of this article. Searchers have since noticed that when they try to use them as a part of a query, they do not receive the results that they once would have.

At the same time, pages that continue to use emoji for mobile search optimization won’t be penalized.

The only real outcome is that those emoji will not appear in Google search results when the page happens to come up in the search results. That said, when accompanied by text, the emoji will still appear in the headers. It is only in the description text that it will no longer be displayed or called up into the mobile searching results.

This has occurred after emoji have been permissible as a part of mobile queries for quite some time now. A few months ago it finally managed to work its way into the desktop search world, as well. However, a few weeks ago, Google did mention that it would no longer be supporting emoji for its search on any kind of device so now that this has actually occurred, there are many who don’t find it to be truly surprising.

Emoji had been used for desktop and mobile search by certain brands as a part of a broader strategy to make their way to the top of the results list. For example, a new way for a pizza restaurant to search engine optimized could have been to do so with the pizza emoji. That is no longer the case, when searching through Google.