Category: Mobile Marketing

Global Mobile Gaming Market 2015-2019

Mobile games are played either using internet connectivity or by installing a game in the mobile device. They can also be played by installing non-network mobile gaming applications that are pre-installed or downloaded from application stores such as Google Play and App Store. The non-network mobile gaming application uses the mobile device’s platform to run the gaming software.

Global Mobile Gaming market to grow at a CAGR of 21.39 percent over the period 2014-2019.

Smart mobile devices have seen huge demand as gaming platforms. The diverse connectivity options available on these devices like 4G, Bluetooth and Wi-Fi are helping them edge-out laptops as sought-after platforms.

“More than 60 percent of users play games on their mobile devices on a daily basis and nearly 65 percent of the money spent on smartphones and tablets is for gaming purposes,”.

The latest report also draws attention towards a shift in gamer demographics, which is affecting the Global Video Game Market as a whole. There has been a drastic increase in the number of women and children gamers, which has resulted in a change in the marketing strategy of vendors and overall USP of their products.

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“Gamers in the 25-34 age group are much more willing to pay for games, and are ready to spend heavily on micro-transactions while playing games on their mobile devices,”

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Gaming market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of mobile games.

The report consolidates revenues generated from the following major regions: APAC, North America, EMEA, and Latin America.

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The report, Global Mobile Gaming Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, Latin America, and the APAC and EMEA regions; it also covers the Global Mobile Gaming market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

The handset manufacturer is sending advertisements to its One users that look like notifications.

While most users of smartphones who use their devices to connect to the internet are used to being exposed to various forms of mobile marketing and somewhat expect to see it in certain places, what may come as a surprise for HTC One users is ads that are sent to them in the form of notifications.

HTC has recently taken on a new strategy that sends ads to customers who have purchased their smartphones.

What has yet to be seen is whether or not the users of the One smartphones resent receiving these mobile marketing ads that have been disguised as regular notifications. People who are seeing these new kinds of advertisement are users of the One M7, M8, and M9 devices. These devices are receiving the ads regardless of the fact that they were purchased outright without advertising any discount to the purchase because of advertising based subsidies, as is the case with the cheapest Kindle model from Amazon.

Some of the recipients of these mobile marketing notifications say that they look like movie theme recommendations.

Screenshots of the mobile ads do show that they appear to be recommendations for a new theme for the device that is based on the most recent Fantastic Four movie, despite the fact that it’s not what the notification is, at all. The release date of the film is displayed prominently in several places, as are the logos of the movie studio.

Not every owner of these smartphones are receiving the ad. Instead, they appear to be linked in some way to the BlinkFeed and Sense Home features. Users that have devices with other types of Android launchers do not appear to be receiving the mobile advertisement for the movie.

Back in June, HTC did say that it would be testing out some different BlinkFeed based passive ads as a part of its overall mobile marketing strategy. They discussed placing the ads next to the normal updates for news and social networks, but didn’t mention a full-screen style notification, as appears to be the case in this specific example.