Category: Mobile Marketing

Vibes has now announced that it will be providing those capabilities to the Universal Behavior Exchange.

Mobile marketing firm, Vibes, has announced that it will be providing the Universal Behavior Exchange (UBX) from IBM with new capabilities for mobile wallet and advertising within that platform.

This should make it easier for marketers to be able to connect data throughout their various solutions.

The addition of the mobile wallet and marketing capabilities is meant to simplify and expand the ability of marketers to engage with their customers and understand their wants and expectations in the moment. Through the UBX at IBM, Vibes will make it possible for marketing firms to be able to boost their visibility into important data for their campaigns running over smartphones and tablets. This will make it possible to boost their conversion rates and enhance the experience for consumers throughout their shopping journey.

This improvement should be felt through everything from a mobile wallet to push notifications.

By way of the UBX platform, the mobile marketing platform from Vibes has been integrated with a range of the different existing mobile commerce offerings from IBM. This will make it possible for marketers to benefit from the following:

• Customizing their mobile marketing campaigns at scale through the IBM Campaign feature in order to allow for targeted text messages, offers over mobile payments services, and others. This could improve the seamlessness of the experience for a much more natural shopping journey.
• Bring behavioral insights and data from e-commerce and m-commerce websites together through IBM Digital Analytics by way of all mobile marketing touch-points. This could provide a more complete understanding for considerably improved campaigns moving ahead.
• Take advantage of the IBM Marketing Cloud in order to gain email insight for improved communication with customers by way of smartphones and tablets so that targeted mobile wallet offers (using Android Pay and Apple Wallet) will be able to be delivered through email Manage. This will also make it possible for IBM Engage Mobile to be used for sending push notifications based on the behavior, data, and business rules of consumers.

InMobi, the global advertising giant, is working on giving the Silicon Valley companies a run for their money.

Eight years ago, InMobi was founded as an advertising company, which has since placed a considerable focus on the mobile ad ecosystem and has grown into the third largest player in an extremely intense sector of the marketing industry.

At the moment, only Google and Facebook are ahead of InMobi when it comes to the mobile ad space.

The company was first started by three graduates of the Indian Institute of Technology, Kanpur, a prestigious postsecondary education institution. It is located in Bangalore, India and has managed to take off at a rate that has been explosive enough to pass everyone along the way except Google and Facebook. According to the chief executive of mobile advertising at InMobi, Naveen Tewari, “I am a very proud Indian and I want to see our country succeed.”

Among the goals of the founders of the company was to become major mobile ad players from within India.

Tewari stated that “I thought if I could do something from here that can be successful, maybe I’ll have a small role in creating great companies out of India that can compete with the iconic companies in Silicon Valley.”

Today, there are 24 different InMobi offices located in 17 countries around the world. It is the employer of over 900 people. In 2014, it was behind the posting of approximately 720 mobile advertisements on the smartphones of over one billion mobile device users. The goal of the company is to deliver mobile ads to 2.5 billion people per day. It aims to achieve this goal within the next few years.

Much of the growth of this mobile advertising company has been credited to the massive penetration of smartphones and tablets worldwide. Enders Analysis director of digital media, Ian Maude, pointed out that “InMobi creates audience networks for advertisers to reach through mobile devices.”

Therefore, companies and brands hire app makers and other forms of digital publishers in order to be able to use proper mobile ad strategies to connect with their audiences over their handsets.