Category: Mobile Marketing

Market outlook of the global green and recycled mobile phone market

The global market for green and recycled mobile phones is expected to witness encouraging growth during the forecast period and is envisaged to post an impressive CAGR of nearly 17% by 2019. The introduction of initiatives such as the e-cycle and e-stewards certification to reduce the illegal and improper disposal of e-wastes is expected to foster growth in this market during the forecast period.

Augmented production of mobile phones is the key driver for the growth of this market. With the rise in mobile phone manufacturing, the amount of e waste generated also increases. The improper disposal of such waste products not only raises environmental concerns but also leads to resource depletion. Therefore, in order to overcome supply shortage during the manufacturing process, many enterprises are increasing focusing on the recycling of waste materials such as metal, batteries, and plastic.

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Material-based segmentation of the green and recycled mobile phone market
Metal
Plastic
Others

Market research analyst has estimated the plastic segment to account for more than 42% of the total market share by 2019. High market share of this segment can be attributed to factors like its ability to make the phone resistant to damage and its capacity to bring down the manufacturing cost.

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Geographical segmentation of the green and recycled mobile phone market
MEA
APAC
Europe
Americas

In this market research report, analysts estimate the Americas to lead the global market for green and recycled mobile phones during the forecast period. Rising consumer awareness pertaining to the importance of handling e-waste is a critical factor that drives growth in this region and results in its high market share of almost 53% by 2019.

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Competitive landscape and key vendors

This market is highly competitive and is dominated by a few key players like Arrow and Cloudblue. The rapid penetration of mobile phones across the globe is expected to play a vital role in increasing the demand for e-waste management. On an average, a customer uses a mobile phone for about two years before purchasing a new product. This leads to an increase in the volume of waste being generated, which in turn brings about market growth during the forecast period.

Leading vendors analyzed in this market research are –
Arrow electronics
Cloudblue technologies
Corporate Mobile Recycling
Redeem
SIMS Recycling Solutions Holdings Inc
Other prominent vendors mentioned in this market study are Mazuma Mobile, ReCell One Inc., and ReCellular Inc.

Legacy brands face struggles that newer companies don’t seem to have to deal with.

Companies built in a more digital age seem to be making the transition to a smartphone-based economy with much greater ease than legacy retailers that have a long history that hasn’t had anything to do with mobile marketing.

Macy’s was one of the companies that has a long history but that has managed to keep up with mobile tech.

According to marketing exec Serena Potter from Macy’s, the company has observed a rapid migration of customers from their desktop computers over to smartphones. That said, despite the fact that the company has a long history in brick and mortar and e-commerce, it realized that it would be vital to place a considerable focus on m-commerce and mobile marketing if it wanted to keep up with the expectations of customers. That said, while she explained that “It wasn’t an obstacle for us as much as it was a steep learning curve.” She added that “You didn’t know what you didn’t know.”

There is a great deal more than the technology that must be mastered in order to implement successful mobile marketing.

What traditional retailers are discovering as they attempt to implement mobile advertising strategies is that they can’t simply stick to the same concepts that have been successful throughout their history. Using smartphones as a marketing channel is not simply a matter of running the same types of ads on a smaller screen. Instead, there is a great deal that needs to be re-learned in terms of apps, the mobile web, loyalty programs, data collection and metrics to understand which campaigns have – and have not – been successful.

These same challenges are not quite as powerful among retailers that have been created more recently, with a mobile-first mindset already in place, said Potter. She explained that Macy’s had been focusing on desktop optimization for many years and had mastered that channel. It became highly predictable. However, with mobile marketing, “you have customers accessing different information, with different intent. A lot of research and a lot of discovery is happening and it’s all on the go,” she said.