Category: Mobile Marketing

Mobile entertainment service under development at AT&T

| December 11, 2015

According to the telecom company’s CEO, Randall Stephenson, it will soon be taking this big step.

Telco giant, AT&T currently has a mobile entertainment service in the works, according to its CEO and chairperson, Randall Stephenson, who recently spoke on the subject at an investor conference.

Stephenson discussed the company’s intentions to launch a service to compete with Go90 from Verizon.

The CEO also stated that AT&T plans to use this new mobile entertainment service as a part of an aggressive effort to provide an OTT content bundle for people who are not satellite television subscribers and who have either a single home television or who prefer to view their entertainment media over mobile. He pointed out that there are currently an estimated 30 million homes in the country that don’t subscribe to pay television services.

Through mobile entertainment services, AT&T is “very interested” in reaching more cost-conscious consumers.

Mobile Enteratinment - at&tStephenson also said that the company would soon be discussing this mobile media service in much more detail. That said, it was not at all made clear whether or not the service would be made available in the very near future or if consumers would need to wait for some time before they would be able to take advantage of this new choice.

Aside from the exclusively mobile technology side of the spectrum, Stephenson said that the company would soon be making an announcement with regards to premium content package. That announcement is expected to be made in January. What is expected is what the CEO called “mobile stacked content together with a really robust wireless asset.”

These announcements were made by the CEO while he spoke at the 43rd Annual Global Media and Communications Conference, which took place in New York. Though analysts were expecting him to offer more details for analysts following the DirecTV acquisition, that wasn’t the case.

Instead, he focused most of his attention on discussing the two primary ways in which content would now be delivered and the fact that they are “buying a big bundle of content” and that they “are also streaming the content to a mobile device.”

Mobile ads through Google include streaming tech

| December 10, 2015

The technology giant has now made it possible for marketers to stream an app from the web into a device.

Recently, Google changed the way web searchers could discover the information they were seeking to find, even when it was located exclusively within an app, as it has developed a way to use mobile ads with streaming and has now implemented it.

This makes it possible for search results to include what had previously been content exclusive to mobile apps.

Using this new streaming tech, it means that when a query is made in Google over a smartphone or tablet, the results that appear will not be limited to websites. They could also include information that had previously been inaccessible outside of downloading and launching a mobile app. Now, the search engine will also provide results including in-app content and the app can be streamed from the web to the mobile device if it is not already installed. This will mean that mobile ads will also appear in front of people who are streaming the apps, not just those who are running them from their own device.

The mobile ads that can be displayed when the app is streamed include those running on the AdMob network.

Google - Mobile AdsAt the moment, that network is estimated to reach around 650,000 mobile apps, so the publishers of those apps will now be able to create ads that are actually smaller versions of the full sized mobile games, up to a maximum of sixty seconds.

Furthermore, beyond the difference that has been made in the mobile app streaming, Google has also announced that it is bringing in a second type of app install ad formats, which will involve ads that are swipeable, more engaging and more mobile friendly. They have been called “Interactive Interstitials”.

According to the new head of product for mobile advertising at Google, Sissie Hsiao, the purpose for these two new app install formats is to make it possible for developers to connect with the right users for their applications.

These mobile ads aren’t just to help an application to be downloaded. Instead, Hsiao pointed out that it will improve the rate of download by actual users. The reason is that the current trend shows that many applications are downloaded but are used only once or even never once they’re on the device.