Category: Mobile Marketing

The marketing effort is a part of a partnership between the restaurant and Xbox One.

The massive international restaurant chain, Pizza Hut, has partnered with Xbox One to provide customers with exclusive content in the form of augmented reality ads that play on a smartphone or tablet that is aimed at one of the specially made interactive delivery boxes.

This campaign has been launched in the United Kingdom and is available on specially marked boxes.

These augmented reality ads are for the Forza Motorsport 5 game that was recently released. The AR content can be viewed using the free Blippar app and allows people who order the pizzas to be able to view this unique video and its associated features. This is not the first time that the pizza chain has taken part in this type of advertising.

The current augmented reality ads are being compared to some from the past, such as the one for Halo 4.

That partnership with Microsoft aligned with the release of that high profile game and generated a considerable amount of attention. In that promotion, there were 500,000 limited edition boxes that featured the specially printed cover with the image of the game that would come to life when viewed through a smartphone or tablet. Customers animated the image through the use of the Blippar app and were able to interact with it in order to be able to enter into a sweepstakes as well as to view trailers for the game.

Blippar has taken part in a broad range of different AR mobile marketing campaigns with large brands, such as Pepsi and even one of the main competitors of Pizza Hut, Dominos Pizza. This is the first time that they have worked on a campaign for augmented reality ads for Pizza Hut UK. The restaurant has also worked AR into other efforts to engage with customers, only in its Middle East operations, where it experienced very positive outcomes. This technology aligns well with advertising for a broad range of brands and their products and services, giving the surfaces of the delivery boxes an entirely new purpose.

This technology is being seen as one of the most promising trends that will be seen in 2014.

According to experts from many different reputable publications, geolocation based marketing has become one of the most promising trends that will be available to local businesses this year.

The technology is being called one of the biggest possibilities for businesses to boost revenues.

By using geolocation based marketing, businesses have the chance to increase their revenue by encouraging a growing number of people to actually step inside the doors of their stores. This form of advertising and promotions can provide shoppers with targeted messages based on specific locations. Their mobile devices, such as their smartphones provide the preferences and locations of the device users so that a store will be able to properly communicate with them in a timely and relevant way.

There are many different ways in which businesses could potentially benefit from geolocation based marketing.

There are many different ways in which this technology can be used, including everything from location and checking services such as Foursquare and Yelp, but also through device tech such as near field communication (NFC). Beyond that close proximity tech that allows for information exchange in close proximity, there is also Bluetooth and GPS that can be used for geo-fencing that can automatically locate the consumer and send him or her a message when they have walked within a specific predefined zone.

This type of advertising has already been used by a number of companies. Perhaps one of the most famous uses of the tech to communicate with customers is from Subway. They have already successfully launched a “You are here” campaign. This allowed users in close proximity to one of the restaurants to be prompted to opt in. When they did, they received MMS messages that gave them the opportunity to take advantage of special discounts as they walked by one of the restaurants.

The Domino’s pizza chain has also used geolocation based marketing to be able to better their customer loyalty and to help to encourage repeat sales from among their existing customer base.