Category: Mobile Marketing

The QY Market research study, titled Worldwide Mobile Market 2016, presents critical information and factual data about the Mobile market globally, providing an overall statistical study of the Mobile market on the basis of market drivers, Mobile Market limitations, and its future prospects. The prevalent global Mobile trends and opportunities are also taken into consideration in Mobile industry study.

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Global Mobile Market 2016 report has Forecasted Compound Annual Growth Rate (CAGR) in % value for particular period for Mobile market, that will help user to take decision based on futuristic chart. Report also includes key players in global Mobile market. The Mobile market size is estimated in terms of revenue (US$) and production volume in this report. Whereas the Mobile market key segments and the geographical distribution across the globe is also deeply analyzed.

The research report gives an overview of global Mobile industry on by analyzing various key segments of this Mobile market based on the product types, application, and end-use industries, Mobile market scenario. The regional distribution of the Mobile market is across the globe are considered for this Mobile industry analysis, the result of which is utilized to estimate the performance of the global Mobile market over the period from 2015 to foretasted year.

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All aspects of the Mobile industry are quantitatively as well as qualitatively assessed to study the global as well as regional Mobile market comparatively. The basic information such as the definition of the Mobile market, prevalent Mobile industry chain, and the government regulations pertaining to the Mobile market are also discussed in the report.

The product range of the Mobile market is examined on the basis of their production chain, Mobile pricing of products, and the profit generated by them. Various regional markets for Mobile are analyzed in this report and the production volume and efficacy of the Mobile industry across the world is also discussed.

Local rivals have been heading up-market while Samsung offers consumers an unbeatable price.

Apple experienced some disappointing news from the mobile device market in China. During the third quarter, the iPhone maker saw a 29 percent drop in revenue compared to the second quarter.

Apple’s revenues from China also saw a surprising drop by a huge 33 percent year over year.

Third financial quarter 2015 revenues had been $13.2 billion in the Chinese mobile device market. This year during the same quarter, there has been a plummet to a much lower $8.8 billion. Tim Cook, CEO of Apple, blamed the slowing growth of the country’s economy as a primary reason for the nosedive in revenues.

Apple had once held the coveted place as the “it” brand in the Chinese mobile device market.

However, local mobile device companies have been placing a massive focus on their brand image efforts. This has allowed many of them to grow from the level of cheap basic phone to upmarket premium smartphone models.

Among the top threats Apple is facing within the mobile phone marketplace in China is Xiaomi. That company has managed to clone a broad spectrum of Apple’s features, designs and even its marketing approach. It has been making every effort to replicate the appeal of Apple while knocking the pins out of the iPhone maker’s position at the same time.

In fact, it raced to replicate two anticipated upcoming iPhone features – that is, the dual cameras and OLED displays. Xiaomi then launched that device on the same day Apple was to announce its drooping revenue results. At the same time, Xiaomi has been working to appeal to the Chinese market to proudly buy local. It has strategically placed a series of billboard ads in the country calling its devices the “Made-in-China smartphones.” This, despite the fact that the majority of iPhones are, in fact, made in China as well.

That said, the Wall Street Journal identified another problem Apple is facing in the mobile phone market in China. Both Oppo and Huawei have launched attractive new premium smartphones to take on the iPhone. They have successfully given consumers another choice of high end device with a more affordable price tag. Following this successful positioning, they have been able to take a slice out of Apple, so to speak.

The American company now holds fifth place in the Chinese smartphone marketplace, behind Huawei, Oppo, Vivo and Xiaomi. Samsung is rapidly approaching by offering its devices with competitive pricing.