The fastest growing smartphone market in the world is seeing tremendous advertising increases.
According to recent data, the volume of mobile marketing is growing faster in India than anywhere else in the world, having risen by 260 percent year over year in July 2014.
Comparatively, the Asia Pacific region, which is geographically larger, saw less than half that growth.
The same data showed that the Asia Pacific region saw a respectable mobile marketing growth, but it was 70 percent, which is still considerably lower than what was experienced in India. This has caused a considerable amount of attention to be turned toward the country when it comes to advertising over smartphones. The reason that many have credited to the massive growth rate of advertising over this channel has to do with the fact that the market for this mobile device, as a whole is growing the most quickly in India.
Device users are switching from feature phones to smart phones, which is causing a mobile marketing traffic spike.
The changing of the mobile devices in the hands of the public in India is leading to a transformation of the advertising marketplace. This, conclusion, and the data that lead to it, were the result of an analysis conducted by Opera Mediaworks, an ad platform based in San Mateo, California. The firm published the results of its research in a report entitled “State of Mobile Advertising”.
The report also revealed that when it comes to device tracking, the Android share of the market in India is 41.7 percent. Devices based on iOS have a tiny share of the market, with Apple devices representing only 0.4 percent. That said, it has been shown in other reports that the share of the market does not necessarily directly determine the size of the revenues that are brought in by that share.
The mobile marketing report from Opera Mediaworks indicated that both apps and social sites are at the top of the list when it comes to the types of media used for advertising to Indian consumers. This aligns with the trends that are being recorded throughout the world.
As smartphones and tablets have become extremely commonplace among consumers, and as those shoppers are increasingly turning to mobile commerce channels in order to research products, read reviews, shop for the best prices, find discounts and special offers, and even make purchases, marketers are finding that despite the fact that they want to reach out to consumers over this channel, they don’t yet have the ability to do so with any confidence. The current standard technology does not yet provide adequate data to convince marketers that 