These tech giants are fighting their way for leadership within this very popular and lucrative space.
At a time in which Google appears to be edging its way ahead of the smartphone based commerce environment, there are other areas in which it appears to be lagging behind, but it also looks to be highly determined to keep a top position when it comes to mobile gaming.
When compared to Amazon, Google’s cloud computing and ad revenues are not growing as rapidly.
Some investors are starting to become a little bit nervous that this could be a sign that Google is attempting to grow too quickly and that it is overextending its way into too many ecosystems. That said, if there is one area in which it is placing a massive amount of focus, it can easily be identified as mobile gaming. As that environment continues its evolution, Both Google and Apple have been doing their best to carve out an experience that is the most appealing for developers, marketers, and customers, alike.
iPhone and Android are clearly in a tremendous mobile gaming battle of epic proportions.
The purpose of this all-out war is to be able to claim supremacy in this space that has revenue potential on a series of different levels. They are now working to come up with their own winning strategies to be able to create mobile based game atmosphere that will be as profitable as that within the stationary device ecosystem.
A new move has also been made to help to draw more appeal for mobile gaming product developers, as both Google and Apple have given them a temporary opportunity for exclusive promotion rights. In this, they are hopeful that they will be able to boost the sales of the games themselves on the smartphones that use their operating systems, and that the game offerings will be appealing enough to draw smartphone owners to switch to their platforms.
Google and Apple are hoping that they will be able to offer games that will be available exclusively on their own platforms so that consumers will want those specific mobile gaming opportunities so much that they would change their devices and switch their operating systems in order to be able to play them.
The game will be brought to smartphones and tablets in a release that will occur this summer.
Nearly a year after Microsoft confirmed that Age of Empires would be coming to the mobile gaming world, the company has finally announced that this previously PC- and console-only experience will be headed to Windows Phone, iOS, and Android app stores as of this summer.
Microsoft has now opened up a pre-registration that grants access to exclusive updates about the apps.
Players are able to pre-register so that they can learn more about the Age of Empires: World Domination mobile gaming app, as soon as news becomes available, as well as gaining access to recent news about the series as a whole. Last June, Redmond announced that its game would be coming to smartphones when it entered into a licensing agreement with KLab Inc. so that the title could be further developed. Equally, though, the company downplayed rumors that have been circulating that would suggest that other Microsoft game favorites would also be adapted for the smaller screen.
This mobile gaming news appears to be an event unto itself at the moment, not to be followed by other titles.
According to Larry Hyrb, the Xbox Live Network director of programming, “There are no further announcements beyond Age of Empires at this time.”
At the same time, the promise made by the release of Age of Empires: World Domination is that the powers of the world will be placed “within your grasp” through the deployment of various forms of complex battle tactics through the use of “simple and intuitive touch gestures.”
The story of the gaming app works over a hundred legendary heroes from history into its web, with characters such as Joan of Arc and the Franks, Cnut the Great and the Vikings, King Arthur and the Celts, and even Atilla the Hun. As of this summer, gamers will no longer be limited to their PCs and consoles. Through their smartphones, they will be able to play in teams with their friends or to challenge other players in order to be able to conquer the world.
A sneak peak of this app was made along with the mobile gaming announcement at the PAX East gaming conference where the Age of Empires and Microsoft team were present.
