Category: Mobile Gaming

Mobile gaming will become a significant focus for Konami

Acclaimed Japanese game developer Konami recently announced that it will be focusing more heavily on mobile games. This announcement had sent ripples through the game industry, with long-time fans of Konami criticizing the company for its shifting focus. Recently, the developer apologized for its seemingly exclusive devotion to mobile games, clarifying that it will not be giving up on producing games for consoles and PC. Konami has also revealed some of its plans concerning mobile gaming in order to provide consumers with more information on the subject.

Developer believes that mobile games can be a powerful revenue stream

The developer has been racing to catch up with others that have begun to focus on mobile games. According to Konami president Hideki Hayakawa, the developer shifted toward mobile gaming several years ago. The company sees great promise in this sector, as consumers have shown that they are eager to spend money in games for exclusive content, power-ups, and other bonuses. Konami has yet to settle on a monetization model for its future mobile games, but intends to make these games a constant revenue stream rather than a product that can only be sold once.

Game industry is becoming more mobile

Mobile games have become a very powerful aspect of the game industry. Consumers have shown aggressive interest in these games, largely due to how convenient they are. These games can be played anywhere and at any time, and most do not require an Internet connection to play. Games with purchasable content have become a significant revenue stream for some developers. While some gamers disapprove of what they call microtransactions — in-game purchases — many consumers have shown that they are willing to pay for additional content, whatever it may be.

Konami will not abandon consoles and PC

Konami’s growing focus on mobile games will not eclipse its devotion to more traditional games, such as those developed for consoles and PCs. The company will continue to develop the games it has become famous for, but the mobile sector is becoming too important to ignore. As such, mobile games have become a significant part of the company’s future.

Pangea Mobile has now thrown itself into the race to change the direction of gaming app flow.

The current trend among mobile games companies has been to bring the offerings from the Western world to China, but a rising number of businesses is now attempting to direct Chinese games to the West, as well.

Pangea Mobile, based in San Francisco, is the latest to create its own strategy to take part in this effort.

The company has broadened its efforts beyond the development of game apps, in order to be able to offer services that will make it possible to allow mobile game developers in China to be able to offer their titles to smartphone and tablet users in the Western world. In this effort, it has now brought together a team of veteran game developers who will be offering analytics tools, localization services, and cross promotion features.

Mobile games are released at an astounding rate in China, and the company is hoping to take advantage of that.

Pangea Mobile has pointed out that China sees the release of 300 new games on a monthly basis. If those mobile apps could be successful in the West, then it would be of great benefit to those developers. The company also claims that its meticulously selected team has a thorough understanding of the challenges faced by Chinese developers who have attempted to step into the heavy competition in the Western market, particularly in the United States.

Ray Cheng, the Pangea Mobile CEO, stated that the company knows the various types of challenge that can be faced in terms of social media mechanisms, monetization as a whole, and retention, as well as the requirement for localization at a high quality level. Where China presents another range of potential competition problems, Cheng feels that the American game app marketplace is healthier and has a greater focus on quality and enjoyment of playing instead of just being able to win.

Cheng explained that when it comes to mobile games, “We are a true gateway to the West.” He added that “We are the only company that provides Chinese game developers and publishers one-stop-shop services with analytics tools to make their games successful in the Western market.”