Category: Mobile Gaming

Men use more mobile apps than women

| June 23, 2015

According to a new American study conducted by Nielsen, women use their apps for a longer period of time.

Neilsen has released the results of one of its latest studies, which has revealed that men in the U.S. are using more apps than women, but that when it comes to actual use, it is female device users who are spending more time on their applications than their male counterparts.

The study found that men time on a larger number of mobile applications, but more time overall.

The research found that in the average month, men used a larger number of mobile apps than women. Men averaged 27.2 applications used on their devices in a month, when compared to a slightly fewer 26.3 smartphone apps used by women. That said, while women aren’t using quite as many mobile apps as men, they are using them for longer. Women spent an average of 38 hours and 2 minutes on their mobile applications every month. During the same span of time, men averaged 36 hours and 51 minutes.

This time spent on mobile apps means a lot to the industry, particularly in terms of in-app advertising.

Mobile Apps used more by menNielsen also pointed out that on average, smartphone device users across the United States were using 26.7 apps per month in 2014’s last quarter. That is a figure that has essentially stayed the same over the last couple of years. Moreover, it was important to see that more than 70 percent of the usage of smartphone apps was all coming from the leading 200 applications.

At the same time, though, there appears to be a limit to the number of mobile applications that consumers appear to be willing to download and actively use within any single one month period. Equally, while they don’t seem to be growing in the number of applications that they’re using them, they do seem to be using the ones that they have for longer periods of time.

The average amount of time spent on mobile apps per person, per month, has risen from 23 hours and 2 minutes in the last quarter of 2012, to become 37 hours and 28 minutes in the last quarter of last year. This means that over a period of two years, that figure rose by 63 percent.

Mobile games company, Rovio, teams up with Lego

| June 15, 2015

The Finnish developer of the hit game, Angry Birds will now launch a new version of that app.

Rovio, the mobile games developer behind Angry Birds, has now signed a deal with Lego that will allow it to create and release several new versions of the app that will be based on the popular building blocks toy.

This is the latest in the Finnish company’s strategy to boost its dwindling licensing business for that game.

The mobile games earnings that Rovio saw last year from its Angry Birds brand dropped by a tremendous 73 percent, as the demand for the app’s images and themes on clothing, toys, and even sweet treats has tumbled downward. The hope is that by teaming up with Lego toys, there will be a new explosion of popularity that will occur at the same time that the full length Angry Birds movie is released in the spring of next year.

It is evident that Rovio is working hard to breathe life into the hottest mobile games it has ever released.

Mobile Games - Lego & Rovio PartnershipThe risk is that the fad for the game app has come and gone, and that the company will need to continue to scramble to release something else that will be equally appealing to consumers in an ever more flooded gaming marketplace.

The Angry Birds game involves the use of a slingshot through which the player launches various types of birds to attack the pigs who have stolen their eggs. While it remains the top paid mobile app of all time, its novelty is rapidly worn away and mobile device users are looking through the various app marketplaces for newer opportunities to play. Rovio has been struggling to create new hit games and has been relying heavily on the licensing of its top hit for its revenues.

The company is hopeful that the mobile games partnership with Lego and the release of next year’s 3D movie will help to boost its licensed toy business. Recently, it had been forced to slash about 14 percent of its workforce, which was around 110 jobs, as a result of the dwindling earnings that it has been seeing when compared to previous years.