Mobile commerce may be the future of India’s retail industry

Retailers seeing a marked rise in mobile commerce demand

E-commerce has grown to become a formidable force in India. The country’s retail sector has been working to appeal to consumers in a more dynamic way, now that many of these consumers have access to smartphones and tablets. These devices are beginning to change the way consumers shop online, making India’s traditional e-commerce initiatives somewhat outdated an unintuitive. As more consumers become mobile, retailers are beginning to consider whether the time is right to embrace mobile commerce more seriously.

Mobile technology expanding rapidly in IndiaIndia Mobile Commerce

The proliferation of smartphones and tablets is causing retailers to examine how to better engage consumers that are tethered to mobile devices. The best answer may be to adopt better mobile commerce services and ensure that e-commerce platforms are more accommodating to mobile devices. Currently, much the retailer industry’s online presence is built around those that shop online using their PCs. This means that e-commerce platforms are, generally, not optimized to be used for mobile devices, making it difficult for mobile consumers to shop and purchase products online.

Mobile commerce provides strong examples in other markets

Mobile commerce has already seen strong growth in other countries, such as  the U.S. and the United Kingdom. In these countries, mobile commerce has helped several retailers find an impressive amount of success. According to a recent report from BI Intelligence, a leading market research firm, approximately 29% of mobile users in the U.S. have made a purchase through their smartphone or tablet. Many of these purchases were reported in the retail sector.

Retailers beginning to see a need to adapt to mobile consumers

Myntra, a leading seller of fashion and lifestyle products in India, notes that it has seen a dramatic rise in the number of people interested in participating in mobile commerce. This is partly due to the mass deployment of new mobile devices throughout the country. Consumers may be interested in mobile commerce due to its relatively new nature and the novelty that provides, but Myntra notes that demand is beginning to grow to the point where mobile commerce can no longer be ignored.

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