Category: Mobile Commerce

Stores made out of quick response barcodes are going to be a big hit next year.

A growing number of retailers are bridging the gap between their physical brick and mortar shops and the digital universe through the use of QR codes.

This year, more than three hundred 2d barcode stores popped up all over the world.

As impressive as that may sound, it represents only a fraction of the number that are already in the works for next year. At the moment, more than 2,000 stores based on QR codes are already being planned for launch during 2013.

As mobile devices achieve greater penetration, retailers are finding better uses for QR codes.

Chains of retailers and supermarkets have been seeking a way to span the gap between the real world and the online environment, and QR codes have handed them an affordable, simple, and increasingly recognized way to accomplish this goal. It is also allowing them to bring virtual stores into real life, where they can sell products which are depicted in images virtually anywhere – on billboards, on walls of train stations, in a magazine ad, or even on the product, itself.

Consumers simply need to scan the QR codes related to the product that interests them in order to call up the page that will allow them to quickly order it and have it delivered to their homes. The trend has been taking off and is expected to reach an explosive level next year. Among the primary companies driving this trend is a Dutch internet startup called Shop2Mobi. It gives retailers the ability to create their quick response barcode stores from the ground up.

According to the Shop2Mobi co-founder, Roman Markovski, “Offering customers ultimate convenience, both offline and online, is a huge trend.” The QR codes are already being used by companies worldwide in order to sell their products. They include everything from small businesses to large international corporations such as Walmart, Tesco, Best Buy, and PayPal.

The U.K. and Amsterdam were also the home of special popup stores based on QR codes. These digital malls in the middle of city centers were opened by John Lewis and eBay this year.

Gaiam uses Demandware Commerce platform to launch new websites

Gaiam Inc., a leading producer and marketer of lifestyle media and fitness accessories, has announced that it has launched new e-commerce and mobile commerce websites through the Demandware Commerce platform. The platform is designed to provide businesses with the tools they need to develop unique and engaging mobile commerce ventures. The platform has a wife variety of features that help companies bolster their online presence and marketing reach, allowing them to take advantage of several digital channels in an efficient manner.

Company positioning itself to provide better services to mobile consumers

Gaiam has chosen the Demandware Commerce platform in order to have better control of its merchandising and marketing initiatives. The company believes that the platform will help it adapt to the changing needs of consumers, especially those that rely on mobile devices. Demand for mobile commerce services is on the rise among consumers. This demand is picking up momentum as more consumers get their hands on smart phones and tablets. Gaiam is keen to position itself to engage these consumers and provide them with the services they want to see.

Demand for mobile commerce on the rise

Gaiam boasts of a wide distribution network that has the potential to reach hundreds of thousands of consumers. The company has a strong foothold in the health and wellness sector and aims to become the dominate force therein within the coming years. The company’s various brands have a loyal following and a new focus on mobile commerce may help Gaiam reach a new demographic of consumers that are interested in using their mobile devices to purchase products and shop online.

Mobile commerce may be what the retail industry needs to connect with modern consumers

The Demandware Commerce platform is developed by Demandware, a leading on-deman e-commerce and software-as-a-service company. The platform is expected to help Gaiam enter into a new sector of business in the way it engages consumers. Mobile commerce has proven popular with many people in recent years and retail brands throughout the world have begun to look for ways to tap into the growing number of mobile consumers.