Mobile Commerce

Category: Mobile Commerce

Mobile commerce growing among consumers

JT | April 7, 2013

Study highlights the continued growth of mobile commerce

Affiliate Window, a leading performance marketing network and analysis firm, has released its latest study concerning the state of mobile commerce. According to Affiliate Window, mobile commerce continues to see strong growth across several sectors, especially in regards to retail. Consumers are becoming more comfortable with purchasing products using little more than a mobile device. The study indicates that mobile sales are seeing some turbulence, but more consumers are using their mobile devices to shop online.

Consumers becoming more apt to purchase and shop with their mobile devices

According to the study, 14% of all sales made in the retail sector came from mobile devices, approximately 5% of which came from smartphones. Mobile traffic is on the rise as more consumers begin to favor shopping with their mobile devices rather than visit physical stores. Even those that do visit physical stores are beginning to use their mobile devices more frequently to search for products online. Approximately 12% of online traffic came from smartphones.

Mobile traffic is on the rise

In March of this year, Affiliate Window recorded its one millionth mobile sale this year. Last year, the firm did not reach this milestone until August. The firm notes that mobile traffic has increased by 3 times over what it had been in March 2012, showing that consumers are becoming more comfortable with the prospects of mobile shopping. The firm recorded the highest mobile traffic volume it has ever seen in March of this year, much of which came from consumers using iOS devices.

Security concerns begin to waver

Consumers are becoming more comfortable with the concept of mobile commerce, especially where it involves shopping for products they are interested in. Mobile commerce is being considered a more convenient option for consumers, since many people already have access to smartphones and tablets. Consumers appear to be putting their concerns with mobile commerce security aside, favoring the convenience that mobile commerce services offer over the potential threat of having their financial information stolen by malicious parties.

2013 to be the year of mobile commerce

BWild | April 6, 2013

Mobile commerce companies will have an opportunity to prove themselves this year

This year is expected to determine whether mobile payments will become a widely accepted phenomenon or little more than a passing fancy. In 2013, several of the brands investing in mobile commerce solutions will have their platforms exit the testing phase, becoming widely available to consumers around the world. Those that can entice the interests of consumers are expected to thrive, whereas those that are not well received are likely to fail.

Consumers are becoming more mobile

Part of what makes this year so important for the mobile payments sector is the fact that smartphone and tablet saturation is reaching an all time high. More consumers have access to smartphones and tablets now than they ever have in the past. This makes them more susceptible to the allure of mobile commerce. Moreover, media consumption is beginning to favor the mobile space, meaning that more consumers are relying on their mobile devices for their daily content rather than other platforms. For mobile commerce companies, these trends are of vital importance.

Comprehensive mobile commerce services likely to find success

As more consumers begin to embrace the mobile world, large brands are beginning to invest more heavily into mobile commerce. Mobile startups are beginning to be put to the test and those that offer comprehensive and easy to use mobile payments services are expected to beat out their competitors. There is no shortage of competition, of course, as there are literally thousands of mobile applications that offer some form of mobile commerce service to consumers. The trick, however, is finding a business model that is able to capture the support of consumers.

Freemium model shows most promise

So far, the freemium model is among the most successful in the mobile commerce realm. Freemium refers to the practice of offering a free service with the absolute lowest level of features being offered to consumers. Consumers have the option to pay a fee to unlock new features or sign up for a subscription to access all the features that the platform has to offer.