Category: Mobile Commerce

Mobile payments coming to fast-food sector

Fast-food chain Wendy’s has announced the launch of a pilot project that introduces a mobile payments option into its mobile application. This project is designed for a limited market and will be used to gauge the interest that consumers have in mobile commerce. Those with the mobile application associated with the pilot project will be able to participate in mobile commerce in three markets: Texas, New Mexico, and Oregon. Wendy’s future in the mobile commerce sector may be determined by the performance of this pilot project.

Mobile commerce finds most traction in retail

Mobile commerce has been gaining a great deal of momentum in various industries. Thus far, the largest industry to support mobile commerce in a significant way has been the retail industry. The restaurant business has also shown strong interest in mobile commerce, but its efforts to embrace mobile consumers have often been met with modest success. Wendy’s believes that mobile payments can be popular among its customers, as long as they can be made available in an efficient and enjoyable manner.

Application acts as a mobile wallet

Those using Wendy’s mobile application for this pilot project can create a profile through the application and associate this profile with their financial information. This information is then used to load money on to the profile. Essentially, the application acts as a form of mobile wallet. The funds pumped into the app can be used to purchase products from Wendy’s for the duration of the pilot project. When a purchase is being made, the application generates a unique code that must be read to the Wendy’s employee responsible for the transaction. This is for authenticating mobile payments.

Whether consumers will embrace mobile payments is unknown

Exactly how well this mobile payments initiative will be received has yet to be seen. Wendy’s has high hopes for mobile commerce, but consumers have yet to show strong enthusiasm for mobile payments in regards to fast-food. Thus far, mobile payments have only managed to thrive in the retail sector, where mobile consumers have been able to take advantage of the convenience offered by their mobile devices.

The new design for the mobile site has allowed the company’s sales to skyrocket.

The online retailer known as Skinny Ties has just made an important case of itself in the defense of the importance of providing a solid m-commerce experience.

The company’s new mobile website design technique has allowed their sales to spike skywards.

This wasn’t simply a random success. The creation of the m-commerce website was the result of a year of planning, designing, decision making, and creation. The new responsive website was first launched in October of last year. It is one of many companies that are now taking the plunge to appeal to mobile shoppers.

Its m-commerce website design uses a single code base to display the site in a custom screen fit.

The responsive design is meant to be an alternative to creating a site that is exclusive to m-commerce on either smartphones or tablets. Instead, the site displays itself appropriately based on the specific screen size of the user’s device.

The responsive m-commerce site’s performance has been showing that it was well worth the effort and the wait by the company. Skinny Ties has been watching the payoff roll in ever since its new website was implemented. During the span of time from October 2012 to March 2013 (when compared to the same span of time, a year beforehand), the Skinny Ties website saw an increase in transactions by 57 percent. Furthermore, it saw 78 percent more units sold, and the order value rose by 21 percent.

At the same time, the sales specifically through each of the various channels also rose. Over laptop and desktop computers, sales rose by 77 percent. On the m-commerce side, smartphones and tablets saw a 211 percent growth in sales. Revenue over Android devices was up by 187 percent, and sales through iPads increased by 224 percent, with iPhones breaking the rest of the records with increases in sales by 473 percent.

Following the change in the m-commerce site, every aspect of sales and transactions has been rising in a very positive direction, showing that the effort that went into the change will have been well worth it.