Category: Mobile Commerce

Mobile commerce finding traction in Italy

| June 2, 2013

Mobile commerce is growing in Europe

Commerce is changing around the world, driven partly by the growing proliferation of mobile technology. Mobile devices are enabling consumers to shop and make purchases in a new way. Initially, the concept of mobile commerce was relatively unpopular due to the perceived inconvenience of using smartphones and tablets to replace traditional forms of currency. Mobile commerce has proven, however, to be extremely popular among consumers. This much became evident during the 2012 holiday season, where mobile commerce found a great deal of traction with consumers in several parts of the world.

Report highlights the progress e-commerce is making in Italy

The Netcomm Observatory has published a new report concerning the growth mobile commerce has seen in Italy.  Mobile commerce activity has been relatively low in the country, but consumers are growing more acclimated to the prospect of using their mobile devices to purchase products. The report from Netcomm shows that e-commerce users reached a peak of 14 million during the Christmas holiday of 2012. Many of these consumers were involved in mobile commerce, purchasing and shopping for products from their smartphones and tablets.

Italy Mobile CommerceItaly’s commerce scene is beginning to change

The report notes that mobile commerce sales in Italy last year came in at approximately $9.6 billion, with most of these sales being made during the holiday season. The report also notes that mobile commerce and e-commerce have been showing promising progress this year. According to the report, e-commerce sales are estimated to be more than $11.3 billion so far this year. Many of these sales have also been made through mobile commerce platforms.

Europe continues to see a revolution in commerce

Mobile commerce is beginning to pick up momentum in Italy and has yet to show signs of slowing down. Netcomm expects that mobile commerce alone with account for more than $430 million in sales this year and this does not account for the sales made through tablet devices. This trend is not unique to Italy, of course, as mobile commerce is has been making strong progress throughout Europe.

Net Element to invest in new mobile payments technologies

| June 2, 2013

Mobile payments see more investment activity

Net Element International, a technology-based company specializing in e-commerce, has announced that it will begin investing more heavily in mobile payments technologies. Mobile commerce has been the subject of a great deal of interest in recent years. Consumers and businesses throughout the world have shown strong support for mobile commerce, praising this field for the convenience it brings to retail and other sectors of business. Net Element International is one among several companies that are beginning to show very aggressive interest in mobile payments.

Funding to be provided to Skolkovo Foundation

Net Element International has announced that it has entered into an investor agreement with the Skolkovo Foundation, a research and development firm funded by the Russian government and based in Moscow. Through this partnership, the two companies will work together to develop new mobile payments technologies. Net Element will have access to their technologies during their early stages of development and will be able to use these technologies in a variety of pilot projects that are likely to take form in the near future.

Mobile Payments InvestmentsNew mobile payments technologies to be developed over next three years

More than $12 million is being devoted to the research and development of mobile payments technologies and services over the next three years. The services and technologies developed by Skolkovo are expected to play a major role in the progression of mobile commerce in Russia and several countries in the European Union. Net Element is keen to support the development of new technologies and services in order to establish a stronger presence in the competitive field of mobile commerce.

Russia may be ideal location for new mobile commerce services

Net Element is no stranger to mobile payments and has been investing in this field for some time. The company has already established a formidable presence in this field, but has begun seeing more competition emerge from large companies that also share an interest in mobile payments. Thus far, Russia remains somewhat cut off from the growth of mobile commerce, which may provide Net Element with a powerful opportunity to establish its leadership in this field.